Gabby Deitsch Email & Phone Number

St. Louis County, Missouri, United States

• Runs PR for the #1 Irish Whiskey in the world - Jameson Irish Whiskey• PR lead for your favorite candy brand, M&M'S, and its most popular seasonal moments

• Day-to-day lead for The Coca-Cola Company's AHA, POWERADE and vitaminwater brands, overseeing both internal teams and managing full IATs for each brand. Includes efficient budget oversight, process creation, and two-way communication between all parties. • Senior lead of Pernod Ricard's Jameson brand, bringing 360-degree PR plans to life while overseeing the IAT process, managing internal teams, handling staffing and budgeting, and communication between agencies, teams, media and clients. • Co-lead of our office's Talent Acquisition & Experience Committee, which includes developing retention action plans and managing DEI efforts• Manages and oversees multiple junior staff

Greater St. Louis

• Led all PR efforts, including IMC integration, for Old Forester's Kentucky Turtle Derby, hosted virtually as a pivot when the Kentucky Derby was postponed due to COVID-19. The program resulted in more than 1,000 unique stories and directly increased sales by 123%. The program was ideated and executed in 10 days and was called "the BEST PR/media program" by Brown-Forman's NA President.• Managed the media relations efforts for Cheez-It's Cheez-It and Wine program, which surpassed the prior year's benchmarks and achieved 161% of the program KPIs.• Served as day-to-day lead for POWERADE and vitaminwater, both a part of The Coca-Cola Company's portfolio, overseeing all PR programs and IMC collaborations. • Acted as integral part of new business pitch efforts, resulting in bringing in three pieces of new business in three years totaling more than $1 million in revenue.• Mentored junior staff and direct supervisor, overseeing regular reviews and promotion cycles.

Greater St. Louis Area

• Served as integral client experience lead the agency’s top consumer accounts including Budweiser, Verizon and Coca-Cola brands, POWERADE and vitaminwater• Led Verizon’s sports and entertainment sponsorship efforts, which included overseeing the brand’s Super Bowl LIII campaign – which won three Cannes Lions awards – managing a team of 10+ people, full IAT, budgeting, media strategy and client counsel. Also led the Verizon’s NFL kick-off and NBA Draft efforts, and the brand’s music sponsorship programs with Justin Timberlake and Luke Bryan, driving awareness for the brand’s rewards program.• Was day-to-day client lead for Budweiser, most recently launching Copper Lager, the latest innovation in the brand’s Reserve Collection, resulting in inventory sell-out in three days. • Acted as a core member of Coca-Cola’s POWERADE and vitaminwater teams, activating around POWERADE’s U.S. Soccer sponsorship and leading media relations efforts for vitaminwater’s viral Scroll-Free campaign resulting in more than 3,100 unique media placements, making it Weber Shandwick’s most successful consumer PR campaign of the year.• Strong media relationships with national lifestyle, sports and broadcast outlets, including Barstool Sports, E! News, ESPN, Forbes, FOX Sports, Paste, PopSugar, TODAY, Refinery29 and more.• Worked with a variety of talent on behalf of brands, managing message training, interview logistics and on-site staffing with: director and producer Peter Berg (director/producer), Thomas Rhett (country music artist), Vince Carter (NBA), David Robinson (NBA), Brandi Chastain (USWNT), JuJu Smith-Schuster (NFL), Clay Matthews (NFL), Brian Dawkins (NFL) and Coach Anthony Lynn (NFL).• Served as integrated media lead for new business efforts, recently bringing in more than $500,000 worth of new business • Directly supervised of junior staff and interns, providing real-time feedback and mentoring

Greater St. Louis Area

• Served as account lead for Anheuser-Busch's Beer Culture and Community projects for the brand's experiential assets, including brewery Tour Centers and the Budweiser Clydesdales.• Conducted national media outreach for ALDI, including business and lifestyle targets such as Business Insider, Rachael Ray magazine, Refinery 29 and many more.• Led account management, media outreach, day-to-day client relationship and reporting for Verizon Wireless' North Central region. • Supported Verizon's national sports and entertainment sponsorship activations around the NFL, NBA, Star Wars and music programs.• Acted as account lead for our office's nonprofit client, KIPP St. Louis.• Supported new business research.• Mentored interns, which includes providing real-time feedback and performance reviews.

Louisville, Kentucky Area

•Handles Four Roses Bourbon media relations, event planning and daily account management. Oversees Four Roses Bourbon social media strategy, paid initiatives and daily monitoring/engagement. Drastically increases fan base and engagement rate month over month. •Manages four Simon Premium Outlet properties in St. Louis, Osage Beach, Missouri, Nashville, Cincinnati and handles all media relations initiatives. Acts as daily client contact and books regular fashion TV segments. •Media relations lead for Horseshoe Southern Indiana's newest restaurant opening, Smoke & Rye. Opening announcement received more than one million impressions. •Account lead for the Louisville Boat, RV and Sportshow and oversees media relations and on-site management. Secured Courier-Journal "Home of the Week" spread ahead of the show and garnered more than 14.4 million impressions from the weekend.•Manages paid Facebook, Twitter and Instagram advertising objectives for Falls City Beer; assisted team with new product and packaging launch.•Handles Forecastle Festival's pre-event and on-site media relations, including working with national reporters from Paste Magazine, Rolling Stone, Consequence of Sound and more, for the three-day music festival. •Supports KentuckyOne Health media relations with pitching, overseeing interviews and ghost writing physician articles for area daily papers.

Des Moines, Iowa Area

•Built relationships with key media contacts resulting in media placements for megabus.com in outlets such as TODAY Show, Washington Post and Los Angeles Times. Specifically, coordinated new city/route launch announcements and on-site media interviews. At major Cleveland hub launch, secured 22 news stories alone across seven target cities.•Implemented crisis communication strategy and tactics when needed.•Served as the main client contact for all four Watermark Retirement Communities centers in central Iowa. Secured 14 initial placements for Watermark Retirement Communities launch announcement; goal was four.•Oversaw megabus.com's 212,000-fan social media presence including Facebook and Twitter accounts. Included monitoring, engagement, ad creation and audience growth.•Created an innovative Student Ambassador Program for megabus.com to reduce event costs and increase efficiency across 32 cities in North America. Duties included hiring 40+ ambassadors yearly, assisting them with their event logistics and reporting all results to the client.

Des Moines, Iowa Area

•Wrote press releases and media advisories for clients including Ballet Des Moines, Stine Seed Company and Iowa Speedway.•Assisted with on-site media interviews during race weekends at Iowa Speedway. •Monitored and reported media hits and coverage for each client on a daily basis.•Managed social media accounts for Ballet Des Moines, Missouri Valley Line Constructors, Stine Seed Company and Trilix. Increased each client's fan/follower count by 20 percent since July.•Drafted copy for Stine Seed Company's monthly e-newsletters and weekly blogs.

Greater St. Louis Area

•Pitched for Budweiser’s “Grow One. Save a Million” campaign, resulting in a total of 3.3 million earned media impressions including a placement on TIME.com.•Key member of the Shock Top Virtual Sip App team. Original goal of obtaining 3.5-5 million impressions was surpassed with more than 32 million earned media impressions.•Drafted and pitched press releases for Hardee’s news and new product launches, including “Free Biscuits for a Year,” and Columbian Blend Coffee and Sweet Tea products. Secured a live interview at key targeted outlet, KTVI-FOX for Hardee’s “Stars for Troops” program.•Landed key placement in Variety for Stella Artois Cannes Casting Call campaign.•Assisted with media relations initiatives with the iPhone 4 launch event for Verizon Wireless in the St. Louis DMA.•Drafted Facebook and Twitter posts for Last Minute Travel.•Effectively wrote client updates and reports, built media lists using Cision, drafted creative pitches, monitored for coverage using Factiva and VMS and handled all responsibilities within deadlines.

•Won a nation-wide marketing challenge that was incorporated into SAP’s 2011 marketing campaign.•Adhered to a $250,000 budget and completed proposal in a one-week time frame.•Traveled to Philadelphia, PA to present our plan to 12 SAP global marketing executives.•Pitched recognition to Valparaiso’s IMC department. Placed story on front page of Valparaiso’s website and front page of school newspaper’s feature section.News story links:1. http://www.valpo.edu/news/news.php?releaseId=45612. http://www.valpo.edu/news/news.php?releaseId=4588

Columbia, Ill.

•Created blogs and electronic newsletters for Sunshine Drapery, Home Organizational Systems by Sunshine, Ellen Kurtz Interior Design, AAMCO St. Louis and Garden Place. •Wrote text for D & R Machine Co. Inc.'s new website, which reached more than 2,000 account holders.•Edited text for People's Bank and Trust's Welcome Guide.•Assisted in PPC (Facebook and Adwords) advertisements.•Assisted in video creation for The Maschhoff's promotional video.•Managed Twitter and Facebook for Sunshine Drapery, Home Organizational Systems by Sunshine, Ellen Kurtz Interior Design, AAMCO St. Louis and Garden Place.

Valparaiso, In

•Attended and managed events and promotional activities, press conferences and photo opportunities.•Identified and developed story ideas for internal and external communications to further publicize the University.•Captured video of events to upload on Valparaiso University’s YouTube Channel.•Drafted press releases to be posted on front page of Valparaiso University’s website.

•Co-managed Making Strides Against Breast Cancer 5K that raised $209,000 from 3,000 participants.•Cold-called potential Coaches vs. Cancer campaign participants•Networked with Colleges Against Cancer professionals to improve Valparaiso’s CAC Chapter

•Co-managed the media tent at the 11th Annual Race for the Cure, which raised more than $3.5 million with 66,000 participants.•Created press releases and e-blasts related to the Race for the Cure and Dine-in for the Cure events•Distributed weekly updates on Facebook fan page consisting of 3,030 fans.•Constructed a feature story published in the Fall 2009 newsletter

•Create campaigns to increase attendance at men’s home basketball games•Build relationships with local businesses to create and maintain sponsorship•Increase membership of “VU CRU,” Valparaiso’s student fan club

Bachelor Of Arts, Public Relations

Activities and Societies: Public Relations Student Society of America (PRSSA), Kappa Kappa Gamma, Colleges Against Cancer Public Relations.

High School Diploma

Activities and Societies: Student Council, Philanthropy Council, Volunteer, Chapel Aid