Gabby Lyddane Email & Phone Number

Dallas, Texas

Texas Tech University

• Collegiate marketingIncrease brand awareness
• Used an event, Red Bull Play & Destroy, as leverage to gain a popular account. Provided a memorableexperience for major on-campus influencers. Utilized social media to promote the event.
• Collaborated with several organizations (wake, skate, and snowboard clubs) and an on premise accountto feature Red Bull TV’s The Fourth Phase premier.
• Led Cliff Diving campaign for the wings team and student brand managers, planned all missions and events and oversaw execution in order to raise awareness for Cliff Diving at Possum Kingdom lake.
• Executed brand personality hacks and brought in the wings team to reach the incoming freshmen classduring our back to school campaign.
• Collaborated with both on premise and off premise teams to execute a red and orange edition campaign for the OSU vs. TTU game weekend.

• Started an Off Campus Physical Education program that was approved by several schools in 5 surrounding cities
• Used computer programs such as Word, Excel, Publisher, and Photoshop to design informational and eye catching pamphlets/ flyers and distributed them at venues, stores, and events
• Managed new product and content releases. Kept up with inventory and ordered new product when needed. Changed pricing of product based on the supply and demand that occurred.
• Worked effectively in a fast paced environment with orders from multiple people at a time
• Trained all pro shop employees from May 2012 to August 2013
• Used creative ability and interior design knowledge to design the interior of both of the Pro Shops

Lubbock, Texas Area

- Trained all new waitresses and bartenders- Came up with new drink specials and drink recipes, two of which became best sellers- Ran social media accounts- Scheduled parties and events

Marketing, Minor In Advertising And Anthropology

Education record

Education record