More than 14 years working for multiple brands in over 12 countries around the world as Creative Director, Strategic Director and Brand Coach in the branding area has taught me that creativity without profit is just art.Brands that have a real impact in people's lives are the ones that have a clear purpose. Every decision has to be taken thinking about the effect it has on the bottom line. We design strategies where every dollar is invested for a reason and it is easily tracked to understand the return on investment.This is the main difference between blind and smart marketing. #SmartMarketing #QuantumMarketing #TakeTheLeap #Quantistika-------Más de 14 años de experiencia como Directora Creativa y Estratégica y Brand Coach en el área de branding para diferentes marcas en toda la región, me ha llevado a descubrir que la creatividad sin rentabilidad es solo arte. Las marcas generan impacto verdadero en ventas por su estrategia. Cada acción de mercadeo debe tener un propósito estratégico y claridad del retorno que ésta acción le genera. Diseñamos estrategias donde nuestros clientes saben cuánto les genera cada dolar invertido en marketing. Blind marketing vrs Smart Marketing. Al #SmartMarketing le llamamos #MarketingCuántico #TakeTheLeap #Quantistika