Gabby Roppo Email & Phone Number

ACCOMPLISHMENTS• Optimized Facebook ad campaigns, increasing ad clicks by 64%, ad reach by 51%, impressions by 168% , and reducing cost per click by 40% from 2022 to 2023• Enhanced Google organic keyword rankings by 37% between 2022 and 2023, optimizing online visibility and increasing organic traffic• Generated a noteworthy 23% surge in E-commerce revenue from Q3 to Q4 in 2022• Executed a strategic editorial blog content calendar, resulting in the prestigious recognition of a Google Featured Snippet, capturing valuable search engine real estate• Refined text ad copy, culminating in a remarkable 16% year-over-year increase in Google paid ad conversions from 2022 to 2023, boosting conversion rate and contributing to year of record sales• Revolutionized lead generation efforts by designing and leveraging display ads, achieving an outstanding 76% decrease in cost per lead when compared to traditional text ads and increase of impressions by 1,328%• Garnered tremendous recognition for Bob's Heating by securing the company its first five Bestof Houzz: Service awards since 2018JOB FUNCTIONS• Planned and executed diverse marketing campaigns, adhering to multimillion-dollar budgets across digital, traditional media, email, direct mail, and social platforms• Crafted compelling copy for various channels including social media, web, emails, Google ads, and blogs• Enhanced SEO strategy through regular audits and updates• Managed and negotiated contracts with agencies, event staff, media partners, and apparel production, fostering strong, mutually beneficial relationships• Leveraged data and analytics to measure campaign effectiveness and drive data-driven optimization for future success• In addition to below Marketing Assistant duties

• Managed marketing collateral inventory, ensuring timely updates and ordering• Facilitated corporate meetings, trainings, off-site events, and travel logistics• Coordinated distribution of branded apparel to over 300 employees quarterly• Proficiently ran reputation management reports using SQL queries on a daily basis• Represented the company at business networking events and trade shows, cultivating valuable connections• Championed philanthropic fundraising efforts, leading the company to secure a top 3 fundraising spot at the 2023 American Cancer Society event• Managed sponsorships for local community events, sporting teams, and auctions