Gabby Williams Email & Phone Number

San Francisco Bay Area

Remote

• Co-launched a non-profit that empowers Black female students to succeed in the sports and technology industries• Elevate the HelpHer brand by designing engaging user content on company website, Instagram, and LinkedIn • Track the status of milestone achievements by referencing and editing our Google Tables project management platform• Cultivate an intimate community for our 12 students by offering impactful webinars and career development workshops • Collaborate with sr. management to draft webinar content that focuses on empowerment, development, and community

San Francisco Bay Area

• Effectively managed external marketing agency during 6-figure Global Gen Z Message Testing Study by clearly communicating research objectives and tasks in research brief, emails, and during weekly status update meetings• Identified Chromebook messages that would increase Gen Z consideration after analyzing results from Message Testing Study• Educated global Google stakeholders about Gen Z device values after sharing 2 reports detailing Gen Z shopping behaviors, preferences, and brand perceptions for smartphones and laptops• Delivered 6 Android and 5 Chromebook summary recommendations that would drive Gen Z consideration and purchase intent

College Park, Maryland, United States

• Expanded students’ knowledge of Excel functions while offering insightful criticism on student work via office hours• Critically evaluated and graded student performance on 200+ Excel projects• Optimized communication channel between course professor and TA team by acting as liaison for both parties

Remote

• Led category research, volume estimations, & planogram construction for pitch project within 9-person cross-functional team• Elected as winner of pitch competition after presenting an innovative product proposal to Chobani c-suite officials• Amplified sr. management knowledge of FreshDirect platform with product acquisition & competitive distribution presentation• Educated Chobani Consumer Business Unit on Giant Food CY & YA promotion strategy by delivering 8 ad-tracking decks

College Park, Maryland, United States

• Enhanced stakeholder engagement for sustainability non-profit, Bethesda Green, by delivering 9 outreach recommendations • Conducted quality data analysis in 4-person multidisciplinary team with Python programming • Endorsed 5 social media and 4 email strategies after executing external media research and generating Python data models

College Park, Maryland, United States

• Cultivated an inclusive culture by designing DEI statement, moderating inaugural inclusion panel, and applying strategies from DEI workshops• Organized chapter operations by managing community network, 100+ due payments, and participant level status• Elevated future member experiences when implementing engagement strategies that were developed from feedback data• Sustained productive work environment by recruiting new Co-VP of Membership Operations for next e-board term Achievements • Increased membership engagement by 25% through the implementation of incentivizing systems • Recognized as a chapter with outstanding membership operations, chapter planning, and internal/external communications by the AMA International Collegiate Conference

College Park, Maryland, United States

• Optimized online tutoring process within the UMD Office of Multi-Ethnic Student Education after applying Lean Six Sigma framework • Formulated 4 recommendations within cross-functional team that would increase student retention and matriculation• Created efficient work environment by leading client & internal meetings and managing 5-person team with Gantt chart

College Park, Md

• Maintained organization in the workplace 9 hours per week by updating office management system and completing other administrative tasks• Provided exceptional customer service when greeting clients and directing them to their associate or deputy general counsel • Sustained honorable workplace environment by upholding confidentiality when communicating with clients and legal staff

College Park, Md

• Utilized concepts in pedagogy when developing and delivering 16 lesson plans each month • Helped students apply effective writing skills while offering insightful criticism on student work via office hours• Critically evaluated and graded student performance on 65 homework sets and 84 class participation logs • Improved personal teaching strategies by applying weekly professor feedback and concepts from semester pedagogical course

• Executed the delivery of winning campaign pitch that solved an advertising challenge experienced by the Caffeine streaming platform• Collaborated with 4-person team to develop a marketing campaign that reflected consumer research, creativity, and client values

Capitol Heights, Maryland

• Aided in the success of 15+ conferences by engaging in internal team preparation meetings and communicating with clients• Provided essential logistical support to clients and sr. management to 9 out of state conventions• Delivered outstanding customer service while communicating with 100+ valued vendors and clients

Bachelor Of Science - Bs, Marketing, 3.77 Gpa

Activities and Societies: QUEST Honors Program | Business, Society and the Economy College Park Scholars (BSE) | American Marketing.

High School Diploma

Activities and Societies: Peer Ministry | Lasallian Youth | Advanced Vocal Studies | Say Our Names Multicultural Organization | National.