Jesus Gabriel Carrillo Email & Phone Number

Mexico City, Mexico

Área Metropolitana De Ciudad De México

• Co-designed the strategic planning and developed a Business Case for Retail Media initiatives, projecting a revenuegrowth of approximately 4x over five years by enhancing and optimizing the use of physical and digital spaces for brandpromotion.• Conducted an in-depth analysis of over 2,000 potential advertisers, prioritizing 130 key partners, resulting in a significantincrease in partner spending on Retail Media, with investment levels growing by approximately 52% from prior levels.• Led a benchmark study of loyalty programs, analyzing trends in program types, reward structures, and personalizationto guide strategic recommendations for enhancing customer engagement.• Developed a communication score by evaluating and quantifying the effectiveness of competitors e-mail communications,and conducted a segmentation of industry players based on qualitative and quantitative communication performance.

Área Metropolitana De Ciudad De México

• Led market analysis, competitive mapping, and voice of customer research to design a tailored road-to-market strategyfor a new product category in a beverage company, ensuring alignment with market trends and customer insights.• Conducted an in-depth diagnostic of the commercial model for a CPG beverage company, identifying critical pain pointsand translating them into actionable initiatives focused on customer acquisition, portfolio optimization, and promotionalefficiency.• Optimized over 800 promotional offers, developed regional pricing segmentation, and recommended portfolio strategies,enhancing sales efficiency and regional market alignment. Additionally, mapped potential clients and planned acquisitionstrategies, driving targeted growth and expanding market reach.• Conducted transactional analyses and developed reports on basket composition, category performance, and store traf-fic, as well as planned and interpreted results from a product recommendation model to enhance targeted marketingcommunications.• Mapped, prioritized, and tracked the migration of processes from one ETL system to another for a major e-commercesupermarket, ensuring seamless transition and improved data integration within a six-month timeframe.

Ciudad De México, México

• Conducted market sizing for a potential credit card launch targeting young millennials in Central America, utilizingmarket research to analyze demographics, digitalization rates, and average incomes to estimate the target market size.• Researched and mapped the structure of a neobank, including revenue streams, cost structures, and technology fra-meworks, contributing to the development of a 5-year PL model to evaluate the financial viability of the initiative.• Performed scenario analysis to assess profitability sensitivity to factors such as delinquency rates and market expansion,providing strategic insights into potential risks and opportunities for scaling the neobank.

Diploma Of Education, Business Strategy

Investment Banking Analyst Trainning, Finance

Bachelor Of Science - Bs, Physics