Manager, Client Partnerships
New York, Ny, Us
Clients included: Chevrolet, Pepsi, Converse, Uber, Lyft, Tinder, Indeed.com, Walmart, Chase Bank, Whole Foods, and Dunkin' along with relevant agencies• Partnered with Adelphic to ramp up mobile geofencing, retargeting, and proximity product offering, leading to 100%+ lift in multi-channel campaigns. Ensured mobile campaigns were successfully deployed, leading to 21 mm impressions delivered• Spearheaded “National Network” initiative, focusing on selling the entire network of 1,200 screens on 700 campuses• Grew the college vertical from a localized network to the national level, having over 70% of campaigns advertise in more than 10 markets throughout the US, including national Q2 '19 campaign for Uber "Campus Safety"• Developed strategies to connect with potential agencies and brands in multiple markets that were looking to hyper target the A18-24 demographic. Initiated and built long term relationships with key clients, planners, & buyers to generate opportunities