Gabriel Chapa Email & Phone Number

New York, Ny

New York, Ny

New York, Ny

Managed top strategic retail & CPG, wealth management and healthcare accounts. Led client marketing activities; orchestrated cross-functional team delivery (and quality) of strategy, creative, data management, campaign ops, and analytics services. Accountable for meeting or exceeding annual growth and profitability targets; own sales forecasts, new opportunities, contract requests and retention/renewal rates >99%. Responsible for overall satisfaction of dozens of key executives, brand stakeholders and partners/vendors. Recruited, hired, motivated a large team of marketing professionals to produce best-in-class work, while mentoring and coaching direct reports on professional advancement.

New York, Ny

Leveraged data insights to guide the activation of effective data-driven digital strategies to maintain and optimize multi-million-dollar customer programs. Developed and implemented account plans to ensure agency activities were in accordance with, and contributed to, the advancement of client objectives. Partnered with Sales team to prospect new clients, define scope & support requirements, and design onboarding roadmaps. Responsible for growth and overall performance management of Client Services team.

New York, Ny

Designed data-driven CRM strategies to engage clients' prospects and customers through key digital channels; led teams that activated tactical communication plans. Advised on industry trends & best practices related to targeting, content and execution, plus, the collection, management and segmentation of customer data. Created thought leadership POVs and case studies on effective uses of CRM to drive customer engagement; contributed to published articles covering industry topics. Supported new business development (RFP responses, proposals, pitches,) and managed Salesforce Marketing Cloud partnership.

Built and expanded relationships with portfolio of key accounts, including Sears, Staples, Dow Jones and 1-800-FLOWERS. Led strategic planning, tactical campaign execution and results analysis; applied industry best practices to optimize customer engagement and channel ROI. Negotiated contract renewals, special project terms & pricing. Hired, managed, mentored a team of 10+ client relationship managers tasked with implementing marketing solutions.

Managed client marketing programs, specifically the development and execution of cross-channel messaging leveraging SaaS-based data platform. Fostered client relationships, collaborated to establish KPIs, and worked with cross-functional, internal teams to deliver solutions to meet those goals. Led an operations team of 8 account managers. Conducted weekly, monthly and quarterly status and business review meetings.

Responsible for all Forbes.com membership programs. Grew registered user base by optimizing data capture and response mechanisms. Developed approach to enable ad sales to maximize display advertising performance for online sponsors/advertisers; planned and executed campaigns to drive awareness to under-performing editorial assets, raising overall click-through rates by 10% YOY. Managed transition of web analytics platform from Nielsen//NetRatings SiteCensus to Omniture SiteCatalyst, resulting in real-time, actionable reporting.

Managed all subscription-based marketing programs including 12+ weekly newsletters and 100+ automated author alerts, while advising editorial, creative and marketing ops teams on content and personalization. Improved operational efficiency by implementing campaign templates and rule-based dynamic content. Migrated entire email marketing program to new ESP resulting in lower operating costs, better targeting/segmentation capabilities, and more actionable reporting.

Coordinated restructuring of permission-based email marketing program informed by insights from an analysis of historical performance. Developed and implemented tactical plan that improved customer experience, drove higher engagement rates, and ultimately, increased demand sales by 60%. Built and maintained monthly P&L reports to measure effectiveness of direct marketing campaigns.

Bba, Marketing

Received the Society of Mary scholarship Consulted local SMB during launch of e-commerce website as part of senior project

Summer Abroad Program, International Economics

Focused on potential impact the introduction of the Euro would have on original 11 member states, specifically the economic advantages.