Responsible for monitoring real-time audience metrics across social and digital media, tracking industry trends and performing competitive analyses to uncover insights that help shape strategies and tactics. Assess campaign performance and pinpoint correlations to media tactics and messaging approaches. Develop market and consumer reports to proactively identify opportunities and targets for clients. Design and build presentations and dashboards to help deliver insights to key partners. Actively communicate with vendors to stay informed on emerging analytical platforms and technologies, and industry trends in order to improve capabilities and recommendations.

Developed and coordinated all client paid search and social campaigns and monitored campaign KPIs regularly to make testing and optimization recommendations. Coordinated presentation to train clients on emerging digital and social trends.

Responsible for daily client contact and collaboration, developing reports and wrap-up analysis. Tracked performance of campaigns and content across multiple social and digital platforms, reported learnings to team and client and provided optimization recommendations for creative executions, targeting and placement.

• Lead the development and delivery of annual financial plan and manage budgets on a period, quarter and annual basis. • Work with internal sales teams to establish and develop annual plans that allow for effective shopper marketing co-funding in the areas of TV, radio and digital, deliver improved ROI and expanded partnership with CPG partners. • Direct internal teams to ensure all initiatives are adequately supported to ensure integrated messaging and tactical execution of campaigns and marketing plans. • Plan and manage social media campaign. Including budgeting, messaging calendar and creative development.

• Led the development of annual integrated advertising plan. Including media buys and placements, creative messaging plan and other agency deliverables. Plan focused on driving sales, customer count, and improved brand image to targeted customer base. • Led the execution of this plan including commercial production, creative production and final product execution. • Acted as the point person with various adverting agencies to ensure the best partnerships, on-time delivery and on-brand concepts at a competitive cost structure. • Delivered analysis and performance metrics to management and CPG brands to cultivate opportunities and maximize relationship and sales.• Led marketing approaches and reactions to marketplace conditions, competitive and/or store support for remodels, new stores and underperforming stores.

• Led re-branding campaign for the Arizona division, acquired in 2014. Successfully developed grand-reopening plans for all 11 locations which included the re-design of their weekly ad, and grand reopening sale events. • Managed the distribution of over 2M weekly printed circulars. Constantly adjusted distribution profiles to reflect demographic and competitive changes. Profiles included 50 locations in California, Arizona, New Mexico and Texas. • Assisted on the development of point of sale marketing material for all seasonal campaigns. • Championed the implementation of new in-store weekly signage programs for various departments, resulting on improved branding and price perception and lower labor costs. • Analyzed store performance on a weekly basis and reported findings and recommendations to company owners. This resulted on multiple local campaigns to support underperforming locations. • Headed multi-channel marketing campaigns for all the company’s store openings.• Developed and implemented promotional, sponsorships and community relations events.• Produced media kits that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous vendor commitments.• Acted as brand ambassador of the company events, trade shows, conferences and presentations.