Consultant Consumer Insights And Brand Strategy
Current• Oversee all stages of quantitative and qualitative research for Fortune 500 companies, focusing on consumer based insights across industries like retail, tech, leisure & hospitality, and consumer goods.• Apply complex statistical techniques, including stat testing, segmentation, driver analysis, MaxDiff, and matrix evaluation, to analyze and interpret data.• Leverage tools like Excel, SPSS, MarketSight, and Qualtrics to extract insights, guide brand strategies, and answer key business questions.• Manage day-to-day project operations, coordinating with vendors and clients, tracking budgets, setting timelines, and supervising team members.• Create impactful reports and presentations to effectively communicate insights and recommendations to key client stakeholders, including executive teams and external partners.
