Consultant Consumer Insights And Brand Strategy
Current- Oversee all stages of quantitative and qualitative research for Fortune 500 companies, focusing on consumer based insights across industries like retail, tech, leisure & hospitality, and consumer goods.
- Apply complex statistical techniques, including stat testing, segmentation, driver analysis, MaxDiff, and matrix evaluation, to analyze and interpret data.
- Leverage tools like Excel, SPSS, MarketSight, and Qualtrics to extract insights, guide brand strategies, and answer key business questions.
- Manage day-to-day project operations, coordinating with vendors and clients, tracking budgets, setting timelines, and supervising team members.
- Create impactful reports and presentations to effectively communicate insights and recommendations to key client stakeholders, including executive teams and external partners.