Gabe Johnson Email & Phone Number

New York, Ny, Us

Directed all aspects of ticketing operations and sales, ensuring efficient processes and maximizing ticket revenue.Conceived and managed the creation of Criterion Ticketing, a proprietary e-commerce solution for commercial productions in Roundabout venues.Developed and executed ticket pricing strategies, including subscription, single ticket, special promotions, and dynamic pricing based on sales patterns and market trends, maximizing revenue for Roundabout Theatre Company productions.Partnered with producers and general management offices to support, recommend, and implement sales strategies for commercial rentals within Roundabout venues.Acted as primary ticketing liaison with Shubert Ticketing for rental productions at Stephen Sondheim Theatre and Studio 54.Developed and executed data-based marketing strategies to increase ticket sales and customer engagement.Established and managed strategic third-party sales partnerships, leveraging an open distribution model to increase product visibility and revenue potential.Led and scaled a cross-functional team, including box office staff across multiple Broadway and Off-Broadway venues, optimizing sales processes, modernizing ticketing operations, and ensuring cohesive strategy and execution.Key AccomplishmentsResponsible for over $80M in sales annually.Spearheaded sales management for over 1,200 performances per season, managing ticket pricing and inventory throughout production cycles.Increased ticketing fee revenue by 1,169%, increased sales conversion by 167%, and reduced cart abandonment rate by 61% through strategic enhancements to the Roundabout and Criterion Ticketing websites.

New York, Ny, Us

Austin, Tx, Us

Managed client support and event creation for festivals and concert series, collaborating across departments to ensure successful project execution.Coordinated pre-event equipment needs and installations, as well as prepared all onsite technology (setup and management of both barcode and RFID scanning rig and scanners) and operational needs.Executed box office and access control/gate operations (as needed) for events ranging from 500 to 90,000 attendees.Extensive travel for onsite event support, including box office training and management as well as gate management.Troubleshoot software and hardware issues, including system updates and networking issues.Provided assessments of software functionality, and recommendations for improvement.Developed and maintained relationships with over 20 North American clients, including C3, AEG/Goldenvoice, Luke Bryan, Mumford & Sons, and Wilco.

New York, New York, Us

Oversaw operation of the box office for two venues, including management, scheduling of the staff and internal fiscal reporting, and annual departmental budgeting.Maintained all engagements on TheatreManager, the in-house ticketing system, from contract through settlement.Managed in-house ticketing software and related hardware.Communicated with producers to discover and execute the ticketing needs as it relates to their engagement.Negotiated for additional services to the benefit of TPAC while maintaining excellent working relationships with outside parties.Collaborated with the marketing department to establish ticketing holds, offers, and discounts, including ticket allotments to outside vendors such as SmartTix, and the Theatre Development Fund.Partnered with the producers of Tribeca Film Festival to guarantee that all venue-specific ticketing needs were met for the 18 film premieres.

Responsible for creation and development of all ticketing procedures for the Cincinnati Fringe Festival.Coordinate and manage all ticketing operations including the operation and administration of six venue box offices in various locations around the city.Create and maintain reporting standards for Cincinnati Fringe Festival including daily sales reports as well as overall financials for the Festival.Serve as liaison between producers and ticketing vendor in coordinating and executing event creation and management on the Paciolan system.Train and manage a staff of twelve to operate venue box offices.Work directly with producing director and marketing director on the sales campaign, including all policies associated with festival passes and single ticket sales.

Cincinnati, Ohio, Us

Responsible for coordinating, managing, and implementing the transition from Ticketmaster to Paciolan system for four separate venues in two locations.Established new ticketing policies and procedures for use with Paciolan system and established reporting as needed by the finance team.Collaborated with the Director of Ticketing to implement new ticketing standards for the in-house ticketing system.Created new events, pricing, and other financials on the Paciolan system.Trained a staff of 25 on the use of the Paciolan system in four venues.

New York, Ny, Us

Managed all aspects of ticketing and event management, season ticket holder/group sales support, service, and communication for twelve regional CCE Theatrical markets, including New Orleans and San Antonio.Participated in the development of national operational standards and sales goals as well as the development and implementation of national ticketing standards, including development, in association with the touring management, operational, and ticketing standards for use during CCE engagements of Disney’s The Lion King.