Gabe Pattison Email and Phone Number
Experienced creative director, brand enthusiast, and adventure seeker who thrives in bringing ideas to life through compelling storytelling. Throughout my 14 years in the design industry, I have been brought into organizations to provide strategic creative direction across all touch-points and platforms and to elevate brands. I thrive in start-up environments as long as I have a good cup of coffee by my side. Former packaging designer turned art director and now creative leader for Shutterfly, my background is a bit of a Swiss Army knife, which has given me the unique ability to identify and create impactful experiences for customers throughout their entire journey with a brand. I have had the opportunity to be a part of, and lead, teams that have delivered meaningful and innovative work for clients such as Shutterfly, American Express, Mars Chocolate, Bayer, Crayola, Microsoft, DC Comics, Warner Brothers, Mari Kondo and Sota Clothing. When I’m not at work, you can often find me enjoying the outdoors (boating, fishing, biking, golfing, or snowboarding), crafting a piece of furniture in my wood shop, working on a home improvement project, spending time with my wife and son, or learning about EVs over a glass of good whiskey. Areas of Expertise ► Strategic creative - My design decisions and creative solutions are not just subjective but rooted in data.► Innovator - Throughout my career I have been brought in to elevate brands through new ideas and processes. ► Relationship builder - I love building bridges between creative teams and partners to foster great collaboration. ► Team management - Working as a servant leader to guide, empower, and elevate my teams to develop great creative. Top 3 Achievements I’m Proud of► Shutterfly CRM Sprint Model - Implemented a sprint model and reduced timelines by more than 50% and increased efficiency and capacity by 10%. ► Mari Kondo Partnership - Led the first brand partnership for Shutterfly with Mari Kondo, beating forecasts, and driving over $1 Million in revenue. ► Sota Clothing Rebrand - Refined and updated a beloved Minnesota brand and enhanced the customer experience through a new website, product designs, and flagship store design.SkillsCreative Direction | Creative Strategy | Campaign Creation | Storytelling | Branding | Digital Design | Typography | Art Direction | Photoshoots | Product Design | UI/UX | Design Systems | Adobe Creative Suite | Figma | Sketch | Relationship Building | Team Management | Mentoring | Agile Methodology
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Creative Design Lead, Senior ManagerHuronMaple Grove, Mn, Us -
Creative Manager | Assistant DirectorEy Dec 2023 - Present -
Creative DirectorPattison Design Company 2007 - PresentPattison Design Co. is my independent design company started to focus on small business branding and product design, illustration and photography. Selected Achievements Include:► Developed many brand identities for small businesses and start ups► UI/UX designs for mobile apps► Website development for small businesses ► Designed marketing materials for Microsoft► Created graphics for stickers and apparel► Designed skateboard graphics for Fat Fish Longboards
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Associate Creative DirectorShutterfly, Inc. Nov 2020 - Dec 2023Shutterfly’s mission is to help people preserve and celebrate life’s special moments. I joined Shutterfly as part of the creative leadership team as we were standing up a new internal creative department. My focus on off-platform channels has included Email, Social, Display and Direct Mail. Selected Achievements include: ► Developed an Atomized Design System for Email► Reversed 3 years of declining engagement trends within the Email channel. Increasing store traffic 16% YOY and up 39% to forecast.► Transformed my teams process from a waterfall approach to an Agile process. Resulting in a 66% time savings and a 25% increase in creative capacity. ► Led creative direction for large brand campaigns Holiday 2022 and 2023, Mari Kondo, Ted Lasso and CAMP partnerships.► Built a creative team of 10 Designers,Art Directors, and Writers.► Helped to change the creative approach to Paid Social, resulting in the average ROAS going from a .5 to a 1.75. -
Creative DirectorAbbey'S House Jan 2014 - Dec 2022Abbey's House was a premium baby and kids brand with a focus on producing the softest, warmest, and most durable kids "cuddle" blankets on the market. Each blanket was hand made and featured custom designed and printed fabric.Selected Achievements include: ► Lead UI / UX for Abbey’s House e-commerce website► Created the brand identity, marketing materials, and social media advertising to support business growth► Collaborate with the owner to design all surface patterns for all products that Abbey’s House makes► Art Directed and shot product and lifestyle photo and video shoots► Concepted, designed and built in-person experiential event marketing for art fairs and trade shows
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Digital Art DirectorBluestem Brands, Inc. May 2019 - Nov 2020Bluestem Brands has 2 core brands, Fingerhut and Gettington. These General Merchandise companies offer online and catalog shopping options for customers who have sub-prime credit. I was brought in as Digital Art Director to grow new customer acquisition (NCA) and create engaging social content for both brands.Selected Achievements Include:► Managed a team of 4► Managed in-house creative photo studio► Developed a 360 creative campaign to support new customer acquisition for both brands. This included paid social, youtube, display, email, direct mail and landing page design► Created the 2019 holiday campaign from concept to completion ► Concepted, shot, edited and designed all paid social ads for both brands►Conducted A-B testing for paid social -
Design DirectorSota Clothing Sep 2017 - May 2019Saint Louis Park, MnSota Clothing is a lifestyle apparel brand focused on Minnesota themed products. I was brought in to elevate the brand through an innovative creative approach. Leading the creative team, brand strategy, and retail environments were my main responsibilities. Selected Achievements Include:► Rebranded the company to create consistency in brand guidelines and expand brand recognition► Replatformed the Sota Clothing website to a new e-commerce platform also lead UI/UX of the new site► Concepted, designed and built the brands flagship retail store► Developed product designs for cohesive seasonal lines► Content creation for YouTube, Instagram, Meta and site featuring short form product and lifestyle videos and still photography► Designed email creative and other marketing materials► Expanded the sister company Classic State to all 50 states and designed a new website to support this wholesale only company -
Senior Art DirectorCatapult Marketing Jun 2015 - Sep 2017Minneapolis, MnCatapult Marketing is a shopper marketing agency, I led creative and worked on pitches for brands like ConAgra, American Express, Mars Chocolate, DC Comics, and Bayer. Selected Achievements Include:► Managed a team of art directors, designers and copywriters in crafting creative and strategic multi-channel marketing campaigns► Led creative on the DC comics pitch for a store within a store at Walmart. I also created a memorable leave behind for the DC executives that helped secure the win. ► Created the Kemps ice cream flavor vote campaign that created 4 new ice cream flavors and generated social buzz and revenue that exceeded client expectations► Concepted and designed aisle reinventions for Mars Chocolate and Mars Food to bring to retail partners like Target, Walmart, Kroger and Meijer -
Art DirectorCatapult Marketing Mar 2014 - Jun 2015Minneapolis, Mn► Created the campaign and platform that won the American Express business. Also lead the work for this client after the pitch.► Designed Shopper Marketing experiences for ConAgra Foods, and American Express and Hoizon Dairy
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DesignerMackey Creative Mar 2010 - Mar 2014Plymouth, MinnesotaMackey is a packaging creative studio focused on food CPG brands. Providing everything from branding graphics and structure design. Selected Achievements Include:► Create impactful package designs and brand identities for CPG clients► Art Directed photo shoots and managed our in-house photography studio► Redesigned and managed the Mackey Creative website
Gabe Pattison Education Details
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Marketing / Graphic Design
Frequently Asked Questions about Gabe Pattison
What company does Gabe Pattison work for?
Gabe Pattison works for Huron
What is Gabe Pattison's role at the current company?
Gabe Pattison's current role is Creative Design Lead, Senior Manager.
What schools did Gabe Pattison attend?
Gabe Pattison attended Taylor University.
Who are Gabe Pattison's colleagues?
Gabe Pattison's colleagues are Cristina Reinoso, Mahima Batheja, Deepshikha Arora, Bernard Bonnici, Victoria Sugden, Polina Hao, Ishita Mehrotra.
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Gabriel Pattison
Mental Health Counselor At Alexian Brothers Behavioral Health HospitalSt Charles, Il -
Gabriel Pattison
Brazil
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