- Support and execute initiatives for University Communications and Marketing team:- Higher ed marketing strategy- Interfacing with university leadership, regular collaboration with different departments to ensure an aligned strategy - Communications planning that includes establishing and monitoring KPIs for marketing and campaign performance with the ultimate goal of improving student life- Script writing and video production for marketing and promotional services - Identifying and understanding the university's target audiences, including prospective students, faculty, donors, and alumni to turn insights into action - Interviewing high-value donors for marketing communications - Regular contributor to OHIO News - UX content support, including digital content strategy for internal stakeholders- SEO writing- User research testing and evaluation

- Established content strategy across digital platforms and transactional communications- Managed team of UX writers, ensure ongoing delivery of UX writing support for internal stakeholders, delegate to team members- Cross-functional collaboration, data-led decision making, work closely with UX Research and Product team to deliver content best practices- Reviewed content, copyediting and copywriting

- Account-based marketing (ABM) supporting B2B sales and operations teams - Presented marketing strategy to c-suite executives and clients- Created and executed B2B marketing strategy to drive engagement across multiple channels, including digital, print, and social media- Leveraged research and analytics teams for data-driven decisions and rationale - Established target audiences and delivered ongoing email marketing communications through CRM- Collaborated closely with creative team to produce marketing materials and presentations

- Crafted, curated and executed various multi-channel projects, collateral and events within our global brand's B2B marketing strategy, including new business, client retention, executive campaigns and more.- Regularly submitted creative briefs and collaborated with copywriting, design, art direction and digital teams to create marketing materials (sell sheets, presentations, event materials, displays, digital banners, etc.)- Supported senior leadership objectives; executed tactics and monitored customer response and calibrated campaign parameters to optimize impact

- Marketing oversight for a high volume of simultaneous clients including AEP Ohio, Kansas City Power & Light, Energy Trust of Oregon, Simple Steps Smart Solutions and CLEAResult corporate projects: - Client relationship management - Authored marketing plans- Budget scoping- Copy editing- Project management- Strategy and tactical plan creation and oversight- Event management- Advised on media buys and print coordination- RFP content and strategy development

- Residential energy-efficiency marketing- Collateral and web copy development- Project management- Trade show and event management- Cooperative marketing and trade ally contractor coordination- Client relationship management - Media planning

- Wrote articles, took photography, submitted ideas, edited content and managed social media Twitter account.

- Collateral creation- Local press outreach- Volunteer database management- Outreach event planning

Over $1.5 million in software license support renewals each quarter ; revenue forecasting; client relations; purchase order processing

- Wrote and submitted articles for publication