Gabe Vicuna Email & Phone Number

Los Angeles Metropolitan Area

Burbank, Ca, Us

Leads digital marketing and social media strategy and execution for Disney Studios, Marvel Studios, Lucasfilm, Pixar, 20th Century, and Searchlight Pictures’ movies and series.- Oversaw digital strategy, campaign development and implementation of the film industries top grossing home entertainment releases in 2018 (Avengers: Infinity War) and 2019 (Avengers: Endgame). - Led digital marketing and social media for the at home premiere of the widely successful and socially impactful film, Black Panther. Oversaw the development of organic and paid social media creative, digital banner creative, CRM, influencer activations and branded content integrations. One of the campaign highlights, included the Webby award-winning video, "The Impact of the Black Panther", co-produced with Nerdist.com as part of our branded content program.

Santa Monica, Ca, Us

Managed digital marketing strategy and implementation for original television series, collaborating across media, creative, and programming, and teaming with a social media community manager as the series leads for all things digital. - Responsible for developing and implementing marketing campaigns that supported series strategies. - Managed digital paid media (display, search, and social media) plan, driving the agency to continuously improve placements.- Partnered with the content team to conceptualize and develop social media videos and graphics distributed across all digital platforms, implementing the series strategy.- Built and maintained second screen experiences, working with internal teams and technology providers. - Owned data analysis and reporting for campaign activities.- Created and managed email campaigns in support of series and network marketing goals.

Burbank, Ca, Us

Played an integral role conceptualizing and creating dynamic, highly targeted digital marketing and social media campaigns for 15+ films annually, including Batman v Superman, The Conjuring 2, Mad Max: Fury Road, contributing to 25%-40% of box office revenue. - Executed trend-setting digital marketing activations leveraging social media and celebrity influencers, interactive experiences and digital-first innovations fostering increased awareness, excitement and engagement.- Developed and implemented customized strategies taking a hands-on approach and collaborating with internal cross-functional teams (publicity, promotions, creative, media) and external agencies.- Managed digital content creation and social media calendar/copy cultivation.- Contributed to development of TV spots, providing creative input and oversight on VO talent, scripts and translations.- Researched and identified digital innovations, consumer trends, digital best practices and emerging social media platforms.- Generated post campaign reports for senior executives, stakeholders and filmmakers.Key Accomplishments:- Developed a physical room based on The Conjuring 2 movie, ‘The Conjuring 2 Dare’ transporting influencers and moviegoers wearing 360 virtual reality glasses into the haunted house from the film, resulting in high rates of social media interest.- Conceptualized and implemented social media partner hosted Facebook Live and Instagram Takeovers, providing consumers the chance to chat live with movie stars, such as Ice Cube, Jordan Peele and Antonio Banderas.- Collaborated with MCN All Def Digital on the development of a series of original YouTube videos, film screenings and social media influencer events generating an average of 10M+ impressions per movie campaign.- Led the conception, creation, and management of WB Pictures U.S. Hispanic social media fan community that included the industry’s largest Facebook profile with more than 2.6M+ fans.

Burbank, Ca, Us

Led the development of digital marketing, publicity, social media and CRM campaigns launching digital products, brand initiatives and monetizing film and TV content for internal Time Warner clients. - Managed a team of six comprising of Digital PR Leads, Social Media Lead, Creative Producer, and Coordinator.- Contributed to a 50% growth in revenue, managing business relationships with Warner Bros. Pictures, HBO, Consumer Products, Digital Distribution, and Warner Archive Collection.- Successfully led digital marketing and social media campaigns for Warner Bros. Pictures’ films including The Dark Knight Rises, The Hobbit, Argo, Gravity, and Hangover 3, which generated a total of $3B+ U.S. Box Office.

Burbank, Ca, Us

Led expansion, growth and increased revenue through the procurement of new partnerships with Warner Bros. Pictures, Turner Television and HBO.- Strategized and implemented digital marketing initiatives to support the launch of new and returning series on TBS and TNT, engineered to expand audience reach beyond owned-socials through influencer and blogger created content.- Developed interactive digital experiences, including second-screen viewing experiences to eventize the premiere of original specials and series premieres on HBO Latino.- Built and managed a team to develop and execute all digital marketing and social media efforts for Warner Bros. Pictures films, targeting African-American and Latinx audiences.

Burbank, Ca, Us

Led digital marketing and social media strategy and implementation in support of multiple Warner Bros. business units to launch a new e-commerce platform, build social media communities for beloved brands, and more.- Key contributor and leader of the launch of Warner Archive Collection, a direct-to-consumer digital storefront that generated $1M in revenue within year one by applying effective strategies to build a consumer fanbase by launching social media platforms, e-newsletter, and podcasts.- Conceived, developed and implemented strategies for Warner Bros. Consumer Products, including the creation of social media pages, desktop and mobile apps, websites, and blogger and influencer promotions for Harry Potter, Baby Looney Tunes, and ScoobyDoo brands.- Devised, developed, and directed digital PR, promotions, and social media activations strategy and execution for Warner Bros. Digital Distribution driving consumer adoption of transactional digital business on iTunes, Xbox, and PlayStation.

Burbank, Ca, Us

Joined Warner Bros. Advanced Digital Services, an internal studio-wide resource providing digital marketing services to internal business units.- Led efforts in cultivating new relationships with Warner Bros. Consumer Products and Digital Distribution, developing and executing social media, CRM, and digital publicity campaigns to launch new brand initiatives.

Century City, Ca, Us

Delivered effective management of full product lifecycle, building and maintaining P&L, establishing pricing, and defining marketing strategies driving home entertainment distribution and sales of independent films across the U.S.- Defined product positioning and provided oversight of material development to create messaging aligned with brand goals.- Wrote advertisement copy, marketing points, package copy (synopsis) and ensured accuracy of copy and copyright on each DVD package prior to printing.- Partnered with the sales team to build partner promotions and sales presentations for retailers such as Wal-Mart and Blockbuster.

Drove sales across three foreign film product lines that included Japanese Anime, Asian live action, and Latin American films.- Successfully planned, coordinated, and executed promotional presence and major events including Comic Con and Anime Expo that included screening and film talent panels.- Designed and delivered innovative sales presentations supported by well-researched metrics and sales forecasts to build and sustain partnerships with major accounts.- Set sales goals per title and account, crafted sales presentations, and pitched directly to major accounts (Blockbuster, Wal-Mart, Hollywood Video).