Gabe Watson Email & Phone Number

St. Louis, Mo, Us

Greater St. Louis

- Work collaboratively with cross-functional teams to develop and execute scalable enterprise web and digital solutions to continuously optimize website performance, user experience and analytics (ensuring solutions are HIPAA compliant).- Provide oversight and leadership for digital marketing team including web, social, paid media and CRM. - Collaborate across teams on projects, managing deliverables and resources in to understand and optimize digital marketing efforts, create and implement integrated marketing campaigns, and align data reporting with strategy.- Build, track, analyze and report on KPIs. Oversight over marketing analytics aligned with business priorities, including for brand, service line and/or channel. - Manage paid media including the day-to-day management of multiple digital marketing campaigns. Execute paid search, display, and social advertising strategies. - Serve as a subject matter expert by staying current on industry trends and mentoring team members. Share expertise by mentoring, training, blogging, and presenting digital solutions.

Greater St. Louis

- Lead the development and execution of integrated strategic branding, marketing and communication strategies for Olin Business School. - Responsible for the branding and marketing for Olin Business School overall, and its subsidiary programs and departments, working in close collaboration with senior leadership, department areas and program teams.- Responsible for ensuring the growth of brand awareness while providing strong ROI on media expenditures, verified by Salesforce reporting and other research. - Oversee relationship with University Marketing & Communications, including public relations support.- Serve on Olin’s Executive Committee.

Greater St. Louis Area

- Assist with the development of the Olin Business School brand and the corresponding impact on the programs with knowledge of recruitment strategies, market demographics and psychographics, brand promise, competitors, and other environmental factors that drive success. - Develop marketing plans with internal partners that include recommendations for an appropriate marketing mix and proper metrics to drive success, including optimizing spends with Salesforce insights. - Manage execution of marketing campaigns and initiatives associated with the annual marketing plan, including the development of collateral, web content and presence, direct mail, advertising, events, promotions, digital, social media, and other marketing.- Craft and implement a proactive social media strategy to leverage communications efforts and support overall marketing efforts. Work in close partnership with the marketing team to implement content strategies for Olin and programs based on strategic objectives.- Keep abreast of social media/digital best practices and monitor peer institutions’ social media and connected device presence. Identify threats and opportunities in the social media and digital space.

- Led the effort to continually improve the Sensi Wi-Fi thermostat customer experience online and in-app by analyzing and interpreting consumer feedback from all channels to drive useful improvements to consumer touch points - Worked with Marketing, Customer Service, and Business Development teams to create and put in place email marketing capabilities, including automated marketing, customer surveys, marketing promotions, partner offers, and feature updates- Created and conducted marketing research to uncover opportunities for a better customer experience, including NPS surveys, intercept testing, interviews, focus groups, email surveys, etc. - Used research/demographic data from existing customer base to extend the marketing message to the broader market in conjunction with the social media manager and marketing leaders

- Developed integrated marketing plans to meet and exceed internal clients’ objectives, managing the creative development process and ensuring deliverables were on time and on budget - Championed the strategy and development of school and program-specific storytelling content for the Olin blog- Developed compelling videos that motivated and inspired the school’s many audiences. Developed over 100 videos of varying lengths and complexity for websites, social media channels, and events - Executed research of consumer needs in order to drive strategy behind communications, including website development and other online content - Analyzed ongoing web analytics, including key performance indicators related to effectiveness of online communication, using platforms such as Google Analytics, Hootsuite, and Nuvi

- Managed strategy and implementation of school blog, including developing blogger user guide, navigating internal buy-in, and presenting to key leaders. Averaging roughly a post a day, blog has received 200k+ page views - Led planning and implementation of social media strategies, targeting key Olin audiences. - Developed and set KPI to measure effectiveness. Launched Olin’s Twitter feed and raised Facebook active users by over 400% - Envisioned, formed, and managed a student video production team to provide the school with an efficient means to develop an array of online content - Planned and executed search engine marketing campaigns, analyzing and optimizing top key words and landing pages to meet business objectives - Researched and identified trends to develop best practices for emerging communication channels, such as interactive PDF flip-book platforms, QR codes, and Twitter hashtag usage- Presented competitive analysis reports for internal teams to gain insight as to how other universities use social media and other online strategies to reach and engage with audiences

- Consult clients on strategic planning, feasibility analysis and brand strategy, including SeaWorld Parks & Entertainment, Nickelodeon, Washington University, T-Mobile, Indianapolis Zoo and others- Provide in-depth analysis of key social media insights for multiple clients, including consumer-perceived product strengths and weaknesses - Provide in-depth industry trend reports to senior management and key clients- Execute creative production of client strategic plans and other reports- Develop and execute all marketing tactics of newly formed consulting group, including website, online media placements, pitch kits, newsletters and email blasts

- Planned and purchased multimillion-dollar online media campaigns for AB-InBev’s beer & theme park brands- Negotiated and purchased multimillion-dollar print media campaigns for AB-InBev’s beer brands- Assisted brand teams with creative execution of online media placements- Worked with representatives from Double-Click and Point Roll digital agencies in order to implement and monitor key interaction metrics of online media placements- Collaborated on content strategy and channels of delivery for newly established bud.tv, a website developed to produce and disseminate branded content to target audiences - Provided brand teams with key campaign insights to aid in future decisions- Provided brand teams with identified trends in emerging media in order to engage more effectively with audiences

- Create and maintain on-going web analytic reports, including key performance indicators related to effectiveness of online advertising- Execute emerging and social media strategies that include on and off line channels- Manage creative development for value added opportunities leveraged by media buys, including all television and online vignettes, billboards and logo placements- Manage advertising talent budget, providing direction on all holding and releasing of television and radio advertisements, with realized savings of over $300K after first year of managing- Execute development, communication and organization of names, logos and key visuals for new theme parks, park attractions, shows, shops and restaurants for entire portfolio of parks

Mba, Business, Management, Marketing, And Strategy

Activities and Societies: Beta Gamma SigmaPeer Recognition Award

Advertising & Marketing Communications

Activities and Societies: Advertising ClubUniversity Honors: Cum Laude, Communication Department Honors