Gabe Watson Email & Phone Number

St. Louis, MO, US

Greater St. Louis

- Work collaboratively with cross-functional teams to develop and execute scalable enterprise web and digital solutions to continuously optimize website performance, user experience and analytics (ensuring solutions are HIPAA compliant).- Provide oversight and leadership for digital marketing team including web, social, paid media and CRM. - Collaborate.

Greater St. Louis

- Lead the development and execution of integrated strategic branding, marketing and communication strategies for Olin Business School. - Responsible for the branding and marketing for Olin Business School overall, and its subsidiary programs and departments, working in close collaboration with senior leadership, department areas and program teams..

Greater St. Louis Area

- Assist with the development of the Olin Business School brand and the corresponding impact on the programs with knowledge of recruitment strategies, market demographics and psychographics, brand promise, competitors, and other environmental factors that drive success. - Develop marketing plans with internal partners that include recommendations for an.

- Led the effort to continually improve the Sensi Wi-Fi thermostat customer experience online and in-app by analyzing and interpreting consumer feedback from all channels to drive useful improvements to consumer touch points - Worked with Marketing, Customer Service, and Business Development teams to create and put in place email marketing capabilities.

- Developed integrated marketing plans to meet and exceed internal clients’ objectives, managing the creative development process and ensuring deliverables were on time and on budget - Championed the strategy and development of school and program-specific storytelling content for the Olin blog- Developed compelling videos that motivated and inspired the.

- Managed strategy and implementation of school blog, including developing blogger user guide, navigating internal buy-in, and presenting to key leaders. Averaging roughly a post a day, blog has received 200k+ page views - Led planning and implementation of social media strategies, targeting key Olin audiences. - Developed and set KPI to measure.

- Consult clients on strategic planning, feasibility analysis and brand strategy, including SeaWorld Parks & Entertainment, Nickelodeon, Washington University, T-Mobile, Indianapolis Zoo and others- Provide in-depth analysis of key social media insights for multiple clients, including consumer-perceived product strengths and weaknesses - Provide in-depth.

- Planned and purchased multimillion-dollar online media campaigns for AB-InBev’s beer & theme park brands- Negotiated and purchased multimillion-dollar print media campaigns for AB-InBev’s beer brands- Assisted brand teams with creative execution of online media placements- Worked with representatives from Double-Click and Point Roll digital agencies in.

- Create and maintain on-going web analytic reports, including key performance indicators related to effectiveness of online advertising- Execute emerging and social media strategies that include on and off line channels- Manage creative development for value added opportunities leveraged by media buys, including all television and online vignettes.

Mba, Business, Management, Marketing, And Strategy

Activities and Societies: Beta Gamma SigmaPeer Recognition Award

Advertising & Marketing Communications

Activities and Societies: Advertising ClubUniversity Honors: Cum Laude, Communication Department Honors