Heritage Park Hospitality is a full-service boutique management and investment group with a vision for the future of hotel stays and travel. They recognize that the future of the hospitality industry is changing. Travelers want more personalized environments where they can have unique stays and experiences.As Area Director of Sales and Marketing, I oversee sales and marketing for eleven properties in the Florida Keys and strive to make each experience unique. Successes to date include:Manage sales, marketing, and events for 11 boutique resorts throughout the Florida Keys, making up 240 guest rooms, event space for up to 750 guests, and $20M in revenueOversee venue, labor and technical efforts of internal and external partners to successfully execute 100 events per yearIncreased 2019 and 2020 first quarter sales by 96% in 2021, setting new sales record; 2019 fourth quarter sales by 53% in 2020; 2020 annual group sales by 42% in 2021; Increased 2021 first quarter sales by 54% in 2022; setting new sales recordMentored sales staff on cross-selling and up-selling techniques resulting in increased annual sales revenue by 33% in group salesSupported the executive team by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various eventsAssisted in development and launch of eight websites, managed sales promotions and marketing strategies on major social media sitesCreated and implemented annual budgets, marketing and action plans for all properties Crisis Management relocating and managing accounts in the devastation of COVID-19

Assisted in reopening strategy for resort's $25M renovation due to devastation of Hurricane Irma Promoted to from Catering Sales Manager to Senior Catering Sales Manager within 1 year with the company, working along the side of DOC and DOSMDeveloped and implemented SOP's for items such as Wedding & Tasting Guidelines, Banquet Event Order, Resume, and event booking processesMaximized revenue by creating and developing custom food and beverage packages for social and corporate marketOrganized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenuesDetermined facility, services and staffing needs to establish framework for successful event execution

- Promoted from Banquet staff to Banquet Sales Manager within 11 months with the company- Extensive crisis management relocating events after the devastation of Hurricane Irma- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.- Resolved problems with high-profile customers to maintain relationships and increase return customer base- Organized promotional events and interacted with community to increase sales volume

Assumed responsibility over four properties in execution of group room sales and assisted in events, making up 1000 guest rooms and event space for up to 1,500 guestsPrepared daily pick up numbers, group blocks, routing instructions; created and provided groups with rooming lists, cut-off dates and deposit schedulesAssisted administrative logistics of events planning, budgets, event booking and event promotions Streamlined event efficiencies by accurately coordinating and managing customer itineraries.