. b r a n d c o n s u l t a n t _ passionate to create, develop and manage brands, such as Meta, Natura, Mattel, Bimbo, Novartis, Adcos, Unilever, K&C, Cyrela, L'Oréal, Rap10 and also +150 projects with small and medium business and startups. . p h o t o g r a p h e r _ contrasts are my way of expressing what I saw when I took the photo. m a r a t h o n e r _ 7x São Paulo, Barcelona, Miami, Chicago, Paris, Berlin and Stockholm . w a n d e r l u s t _ 47 countries and counting...
Gabi Castejon
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Branding ExpertGabi CastejonState Of São Paulo, Brazil
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Brand ConsultantGabi Castejon Aug 2011 - PresentDevelopment of over 150 branding projects to Brazilian, LATAM and Global brands (Meta, Facebook Inc., Bimbo, Tecnisa, Rap10, Kimberly-Clark, Nutrella, Infobip, Trisul, Nestle, Apple, Tetra Pak, L'Óreal, Nesfit, WeWork, Adcos, etc.) through brand positioning strategies, visual identities, promos, activations and social media content.
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Professional PhotographerGabi Castejon Jul 2024 - Present
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Brand & Project ManagerGrupo Troiano De Branding Aug 2010 - Jul 2011São Paulo Area, BrazilDevelopment of branding projects to Cyrela, Porto Seguro and Alpargatas, taking lead of focus groups and studying closely their business to generate even stronger brands. -
Brand & Product ManagerMattel Brazil May 2008 - Jul 2010São Paulo Area, BrazilCreation and implementation of “Ele é o Cara – Max Steel” Project, which consolidated the character’s leadership on local action figures market through advertising and merchandising campaigns. Due to its success in Brazil, this project served as role model to other LATAM markets. -
Management AssociateCiti Jan 2007 - Apr 2008Job rotations on five different divisions of the 3 Citi business, leading the Global ATL Citi Campaign launch in Brazil. -
Marketing AnalystCiti Aug 2005 - Dec 2006Leadership of the Merchandising department at Citibank Brazil, implementing branches' visual communication project for which was awarded with CQEA 2006 (Citigroup Quality Excellence Award) for the high performance during Citibank’s network expansion in Brazil.
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Marketing InternCitibank Oct 2004 - Jul 2005Coordination of Direct Marketing campaigns (consumer products), contributing to launching new products and services.
Gabi Castejon Education Details
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Gabi Castejon's current role is branding expert.
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Gabi Castejon attended Espm Escola Superior De Propaganda E Marketing, Faap - Fundação Armando Alvares Penteado.
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