Gabrielle Cicarelli 🏳️‍🌈 Email & Phone Number

Brazil

- Responsible for improving the user experience on Lavoro Agro's e-commerce platform, Compre Lavoro.- Focus on user-centered design to optimize navigation and functionality in digital e-commerce products.- Collaboration with development and marketing teams to align design goals with business objectives.- Use research and behavioral analysis tools to adjust.

- Led the design strategy for all Sinaxys recruitment and payment products, catering to B2C and B2B markets.- Oversee end-to-end product design processes, ensuring alignment with business goals and user needs.- Collaborate cross-functionally with engineering, commercial, and C-Levels to deliver seamless user experiences.- Drive innovation and user-centric.

- Led meetings with stakeholders to align visions, and identify requirements and project goals.- Collaborated with multidisciplinary teams to translate insights into functionalities.- Created and validated solutions through prototypes and usability tests- Created project documentation, including design specifications, roadmaps, and backlog prioritization.

United States

- Led the design process from concept to implementation of the InkHunter app- Developed and implemented augmented reality features, allowing users to view tattoo designs in real-time on their skin- Worked effectively in multidisciplinary teams, including PM, developers and augmented reality specialists- Conducted research to understand user needs and.

- Led collaborative dynamics and workshops to boost engagement and synergy between teams, aiming to improve processes and optimize results.- Developed and implemented design methodologies that promote a broad understanding and appreciation of UX across all teams.- Assumed complete responsibility for the product design strategy, from inception to delivery.

- Led the redesign of the HR Portal, focusing on catering to the specific needs of medium and small-sized companies.- Performed heuristic evaluations and usability analyses of the existing portal, identifying improvement opportunities and providing well-grounded recommendations.- Collaborated with the Customer Experience (CX) team to plan research.

- Conducted in-depth research and analyzed user feedback to drive iterative improvements and refine the product.- Developed interaction processes for new features and existing resources, aiming for an intuitive and streamlined user experience.- Generated rough sketches, wireframes, and high-fidelity prototypes to clearly and effectively visualize and.

- Actively participated in the complete product development cycle, from the research and analysis phase to design, development, and testing.- Defined the visual language and design for the back-office system, ensuring consistency and brand identity.- I mapped customer journeys, user journeys, flows, and processes.- Created sketches, wireframes, and.

São Paulo, Brasil

- I led as the main person responsible for deliveries, providing guidance and support to the new designers on the team.- I was responsible for establishing and maintaining relationships with stakeholders, ensuring continuous alignment between the expectations of different stakeholders and the product goals.- I led the prioritization of features, developing.

São Paulo, Brasil

Main responsible for the Glambox and Men's product from beginning to final delivery, developing a better experience for brand subscribers- Created interfaces for both desktop and mobile platforms, implementing the mobile-first approach and adhering to responsive design principles for an e-commerce platform.- Executed a website overhaul, emphasizing content.

Master Of Business Administration - Mba, Ux Design And Design Leadership

Ux Design

Activities and Societies: UX Research, Insights, Priorização de recursos, Wireframe, UI Design, Testes, validação e entrega

Ui Design

Ux Design

Activities and Societies: User Experience Design training program that explores advanced product management techniques including UI.

Bacharelado Em Sistemas De Informação, Information Technology