Gabriela Goldenstein Email and Phone Number
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"Bringing Brands to Life | Inspiring Teams | Driving Global Growth"I’m a marketing leader with over 20 years of experience shaping brands and teams across global markets. From Nike to EBANX and dLocal, and now leading marketing for Terminal BTG Pactual, I’ve had the privilege of building strategies that inspire connection, deliver results, and unlock untapped growth.I discovered my passion for marketing early in my career, and since then, I’ve worked to merge creativity, data, and innovation to solve complex business challenges. Whether orchestrating global campaigns, redefining brand positioning, or building high-performing, multicultural teams, I’m driven by a relentless focus on results and impact.My Guiding PrinciplesStrategic Vision, Global Perspective: I’ve worked across four continents, combining local insights with a global mindset to build brands that resonate universally.Innovation in Established Markets: From luxury aviation to fintech, I thrive on pushing boundaries in industries that demand creativity and agility.Empowering Teams: Great strategies start with great people. I invest in developing diverse, high-performing teams that inspire growth and collaboration.Results that Matter: Marketing is more than storytelling; it’s about delivering measurable impact, whether driving customer acquisition, brand equity, or revenue growth.What I Speak AboutAs a storyteller and marketing strategist, I’m passionate about sharing insights on:Brand Building: Creating authentic narratives that connect brands with audiences.Leadership & Team Development: Empowering diverse teams to thrive and innovate.The Future of Marketing: Balancing technology, creativity, and human connection.My journey—from leading Nike Women Brasil’s award-winning campaigns to orchestrating growth strategies at dLocal and EBANX, and now redefining luxury travel experiences at Terminal BTG Pactual—has reinforced one truth: marketing has the power to unite people, spark change, and drive meaningful results.If you’re looking to collaborate, connect, or explore opportunities in leadership, strategy, or speaking engagements, I’d love to hear from you.Let’s build what’s next—together.Contact: gabigoldenstein@gmail.com
Terminal Btg Pactual
View- Website:
- btgpactual.com
- Employees:
- 8904
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Terminal Btg PactualState Of São Paulo, Brazil
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CmoTerminal Btg Pactual Jun 2024 - Present -
Vice President Of Worldwide MarketingDlocal Sep 2022 - Dec 2023Montevideo, Uy• Managed a multi-million-dollar marketing budget, allocating resources effectively to maximize ROI and achieve business objectives. • Spearheaded the development of customer segmentation strategies and personalized marketing campaigns, leading to a 30% increase in customer engagement and retention. • Led the development and execution of integrated marketing campaigns to drive brand awareness and customer acquisition, resulting in a 40% increase in qualified leads.• Optimized digital marketing channels, including SEO, SEM, and social media, to drive website traffic and increase conversion rates by 40%.• Collaborated with sales teams to develop sales enablement materials, including pitch decks, case studies, and product collateral, resulting in a 45% increase in sales effectiveness.• Ideated and executed numerous global events aimed at enhancing relationships with existing and potential clients to expedite agreements for upselling or new sales. Resulting in a 30% increase in sales volume with our largest client specifically in Brazil. -
Head Of Global MarketingEbanx Jun 2021 - Jul 2022Curitiba, Pr, Br• Orchestrated a full rebranding initiative including the development and implementation of brand guidelines and visual identity systems to ensure consistency across all marketing channels and touchpoints.• Developed partnerships and sponsorships with industry events and organizations to increase brand visibility and credibility within the tech and fintech community.• Led the redesign and relaunch of the company website in multiple languages, optimizing user experience and driving a 30% increase in website traffic and lead generation.• Managed brand budget and resource allocation, optimizing spend to maximize brand impact and ROI.• Developed brand activation campaigns and experiential marketing initiatives to create memorable brand experiences and foster emotional connections with customers. -
Senior Brand PlannerNike Dec 2019 - Feb 2021Beaverton, Or, UsResponsible for Nike do Brasil’s Marketing Planning setting investment prioritisation and brand focus.• Worked closely to the Senior Marketing Director acting as the interface with APLA’s direction aligning brand strategy, updates on products concept maps and retail activations.• Coordinated planning process, launch of new products, and prioritisation of investment.• Acted as a focal point for coordination and alignment of Olympics Plan on the Route to Tokyo journey. -
Senior Brand Marketing ManagerNike Aug 2017 - Feb 2021Beaverton, Or, UsNike Women’s Offense Lead in Brasil acting both vertically (leading exclusive lines) as horizontally (influencing all Nike categories: Run, Train, Live + Football).Set up of the Women’s brand strategy for Nike do Brasil overseeing multiple channels creating guidelines, gaining brand equity and increasing market share.• Pompted a cross-functional team with a sharp focus to drive and influence storytelling across all dimensions of Nike Women Brand: Brand Narrative, Digital, PR, Media, Social Media, Brand Experience, Retail Brand, Influencers & Sports Marketing, E-commerce and Wholesale Partners.• Developed a one year strategic plan prioritizing core initiatives, budget and resources giving more clarity on the short and long term vision besides adaptability to plug into APLA’s drive on seasonal briefings.• Led and ensured aligment of Nike Women’s Offense business plan and strategic direction for the Brand Budget and P&L responsibility, aligned with Finance and Sales.• Designed and drove a 6 month journey focusing in Women’s Football on the road to Women’s World Cup 2019 working with multiple stakeholders and projects at the same time achieving #1 brand positioning for women’s football likeability in Brasil as well as several awards.• Led consumer researches focusing on female consumers that supplied Marketing Plans to promote gender equality and to increase women’s access to sport.• Started Plus Size and Nike Yoga collections in Brasil by understanding assortment, retail capabilities, level of investment (both in sales and marketing) and all touch points that could elevate these initiatives in marketing.
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Senior Brand ManagerNike Aug 2016 - Sep 2017Beaverton, Or, UsResponsible for Nike Women in Brasil considering all Nike categories: Run, Train, Live + Football. Leadership of the Training category.Established season’s Game Plan for NWWT including activations, negotiations and relationship with partners and development of influencers on Nike’s channels and their own.• Created and led all planning and strategy execution for Women offering at least one activation in every 2 days.• Developed key partners for brand strength through exclusive contracts.• Served as main point for Brand in Training category leading Game Plans, IMMs and IBAs defining the strategies per season divided in activations, media investments, digital and retail over 6 months’ period.
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Senior Brand Marketing ManagerNike Dec 2015 - Aug 2016Beaverton, Or, UsMy main responsibilities at Nike Rio were:• Execute from blueprint to the activation itself the Athletes Bag Processing project prior and during the Olympic Games including all Brasilian Athletes, BOC and Nike.• Develop and lead Nike Women Strategy for Rio through Run, Train & Live categories• Create and execute Grassroots Plan through hyperlocal connections and actvations• Build stronger network in strategic areas of the city• City's activation plans and implementation• Manage and execute Cross Category Projects on the road to Rio 2016 Olympic and Paralympic Games
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International Business Development ExecutiveRio 2016 Organizing Committee For The Olympic Games Jun 2012 - Aug 2014Rio De Janeiro, Rj, BrWhile negotiating sponsorships for the Olympic and Paralympic Games in Brazil:• Developed extensive understanding of the marketing strategies of top tier brands and communicated the value of sponsoring RIO 2016, which led to successful brand partnerships. • Successfully negotiated complex contracts with C-level executives at international brands including Ralph Lauren, Dolce & Gabbana, Under Armor, Uniqlo, Desigual, Adidas and C&A. • Developed brand strategy on and offline, including activation and advertising among partners for pre-Olympic/Games time.• Spearheaded five new sponsorship categories and developed creative methods, which attract major brands including GE, Samsung, Whirlpool, Nike, 361 Degrees, H&M, EF and Rosetta Stone. I was promoted twice within a period of 16 months. -
FundadorAzaffata Confecção Jan 2008 - Jun 2012While starting up a leather bag factory in Brazil:• Identified high potential brands and key strategic opportunities in multiple categories developing private collections to fashion brands and Brazilian television channels.• Analyzed and forecasted demand considering new possible channels resulting in activation initiatives that led to a 25% increase in sales over a 6-month period.• Specified market requirements for current and future products by conducting market research supported by on going visits to customers and non-customers.• Planned the launch of new products and releases and managed the cross-functional implementation of the plan.• Developed Social Media platforms about the products that became reference for research.
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Senior Category Manager - CookiesBauducco Apr 2007 - Dec 2007Guarulhos, São Paulo, BrDuring my work in Bauducco:• Ensured the 3rd biggest market share in the biscuits category while competing against other multinationals.• Successfully released company’s two most important launches in 2007 including on and offline initiatives.• Achieved and secured 40% of company’s total sales revenue through the biscuits line.• Raised biscuits market share 7% during 9 month period by implementing the “Gulosos Campaign.”• Led a 6 month research project with agency including children and parents to evaluate best recipes, packaging and flavours. -
Territory ManagerSouza Cruz Jan 2006 - Mar 2007London, GbAs a Sales Manager in BAT:• Managed two strategic sales territories, increasing sales revenue by 7% and ensuring best brand exposure on retail. Developed and negotiated over 400 merchandising contracts and directly managed 15 employees. • Enhanced company’s sales-to-retail and retail-to-consumer through brands cycle plans, sales campaigns (volume/market share), and team training.• Reduced illegal product sales by 12% by implementing and developing a strategic plan. -
Marketing TraineeSouza Cruz Jan 2005 - Dec 2005London, GbAs Marketing Trainee for BAT:• I participated in several projects in the company from seed production to final cigars bringing creative solutions while training for leadership roles.• I was chosen among 18,000 candidates to travel all company facilities learning and offering innovative solutions to business.
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Logistics And Distribution AnalystSouza Cruz Mar 2004 - Jan 2005London, GbWhile working in Logistics:• I elaborated daily demand analysis creating more productive and cost-effective stocks. • I was involved in projects of optimum inventory replenishment with factories and six major distribution centers.
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Hr InternSouza Cruz Apr 2002 - Mar 2004London, Gb
Gabriela Goldenstein Skills
Gabriela Goldenstein Education Details
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Hult International Business SchoolGeneral -
Istituto Europeo Di Design BarcelonaDesign
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Universidade Federal Do Rio De JaneiroAnd Supply Chain Management
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Pontifícia Universidade Católica Do Rio De JaneiroBusiness
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Université Lumière Lyon 2Francês
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Universidade Federal Do Rio De JaneiroEngenharia De Materiais
Frequently Asked Questions about Gabriela Goldenstein
What company does Gabriela Goldenstein work for?
Gabriela Goldenstein works for Terminal Btg Pactual
What is Gabriela Goldenstein's role at the current company?
Gabriela Goldenstein's current role is CMO | Sr Marketing Director | Brand Strategist | Growth Marketing | AI Marketing | Leadership | B2B B2C.
What is Gabriela Goldenstein's email address?
Gabriela Goldenstein's email address is ga****@****.com.br
What schools did Gabriela Goldenstein attend?
Gabriela Goldenstein attended Hult International Business School, Istituto Europeo Di Design Barcelona, Universidade Federal Do Rio De Janeiro, Pontifícia Universidade Católica Do Rio De Janeiro, Université Lumière Lyon 2, Universidade Federal Do Rio De Janeiro.
What are some of Gabriela Goldenstein's interests?
Gabriela Goldenstein has interest in Human Rights.
What skills is Gabriela Goldenstein known for?
Gabriela Goldenstein has skills like Strategy, Marketing, Trade Marketing, Management, Marketing Strategy, Integrated Marketing, Market Planning, Business Strategy, Strategic Planning, Sponsorship, Sales, Sports Marketing.
Who are Gabriela Goldenstein's colleagues?
Gabriela Goldenstein's colleagues are Leandro Galdino Silveira, Pedro Gramoso, Pedro Henrique Alves De Oliveira, Leonardo Mendes, Paula Leite, Sofia Steiner, Marcella Mallet Terlizzi.
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