- Influencer marketing management- Content development- Digital community management- Cultural and habit transformation- Product campaign management- Event and activation promotion- Relationship management with Floresta biO2 sponsors- Affiliate program management (Brand Lovrs)

I have experience in customer service after working for two consecutive years (2018 and 2019) in the world’s largest trade-only event for the music products, pro audio and event tech industry in Anaheim, California, USA (The NAMM Show) and also in the biggest music business event of South America (Music Show Experience) in 2019, both for Musica&Mercado.

In my role, I strategically managed our brand's online presence. This involved overseeing social listening, refining periodic reports, and planning/executing influencer campaigns aligned with brand goals. I nurtured relationships with influencers and PR agencies, handling negotiation, hiring, and payment processes. Additionally, I provided creative direction for a fresh brand identity. Through rigorous analysis of metrics, I continuously refined strategies for enhanced engagement, positioning our brand as a dynamic force in the digital realm.Brands served: AstraZeneca, Bayer, AbbVie, BD, Boehringer Ingelheim, and Daiichi-Sankyo.

BD DiabetesMonitoring and responding to the interactions on the social networks of the Brazil, Mexico and Argentina accounts;FAQ structuring;Elaboration, translation and presentation of weekly and monthly monitoring reports;Participation in the Stage/DOL's Project mapping Key Opinion Leaders in the health area (HCP's such as doctors, nurses, nutritionists and pharmacists) for the generation of organic conversations in the networks using the Within3 platform;Creation of influencer marketing projects gathering actions with fixed and seasonal influencers;Assistance in the creation of guidelines for publipsosts;Scheduling, approval and monitoring of publipsosts;Mapping of conferences and opportune events for the brand;Direct relationship with influencers;Influencer performance analytical reports in conjunction with the media and BI teams.BD Veritor Elaboration of FAQ for monitoring social networks;Creation of 360º marketing projects gathering actions with fixed and seasonal influencers, lectures and corporate dinners;Scheduling, approval and monitoring of publipsosts;Mapping of conferences and opportune events for the brand;Direct relationship with influencers (examples: Hello Science, Dr. Bactéria, Dr. Rosana Richtmann);Other accounts attended: AbbVie, Phillips, Grupo Dexco, Ultragás Platforms: Google Workplace, Facebook Workplace, Buzzmonitor, Upfluence.Translated with www.DeepL.com/Translator (free version)

- Responsible for planning the strategic actions related to the social networks of UFRJ's News Telejournal;- Participation in the creation and publication of content;- Rebranding and crisis management projects together with other areas of the team, such as Design and Scheduling.