Managed and directed the artistic and commercial proposal for the product content of the Henkel Beauty Care Professional brands in Latin America.Responsible for directing and managing photo and video product productions for brands such as: Schwarzkopf, Tec Italy, Natural Beauty Care, Senscience, Hidracolor, Vibrant Colors, and others, for all their social networks and e.commerce channels.In charge for select, adapt and classify the global contents of brands such as: Authentic Beauty Concept, Sexy Hair, STMNT and others, to be used in the Henkel Latin America.Management and logistics of creative projects and collaborations with the different Marketing teams, as well as the management of external suppliers and audiovisual production and advertising companies.

I produced and directed the audiovisual content of different internal departments such as: Corporate Communication, HR, SHE, Commercial Management, etc.. Led the audiovisual contents of the commercial integration of Nattura Labs to HenkelManaged, led and implemented a content control system for the company's internal display screens, standardizing and controlling the information of the plants in Henkel Mexico.Direction, coordination and audiovisual production for internal and external communication.Management and supervision of communication campaign projects with agencies and external media companies.

Producer and coordinator of the photographic exhibition of the photographer Mauricio Orozco, presented at the Casa de la Cultura Jalisciense in the Juan Soriano gallery located in Guadalajara Jalico Mexico."A veces extrañé las estrellas"

Collaborated as the main photographer with Charlie Uribe in the photographic book: "Contemporary urban graphs: scars on skin and walls" another of the products of the project "Puro loko de guanatos: masculinities, violence and generational changes in corner groups"

Production of the documentary "From Respect to the Corner", directed by Jonas González Illoldi, one of the products of the project "Puro loko de Guanatos: masculinities, violence and generational changes in corner groups in Guadalajara".

I participated in the Festival of Operas at the Degollado Theater in Guadalajara 2015 as Coordinator and Manager of the costume department, directed by Andrea Barba Hallal, Head of the department, working in administrative activities such as budget control, payment to suppliers, purchases and billing, coordination of the manufacturing team and the logistics of the department.For the project led by the Jalisco Philharmonic Orchestra, the Operas of: Rigoletto, by Giuseppe Verdi and Madama Butterfly, by Giacomo Puccini, were produced and presented at the Teatro Degollado in Guadalajara. Directed by Sergio Hernández, Director of the State Choir and Ragnar Conde, Stage Director, with the support of Centro Centro “design and construction of ideas” and Luis Manuel Aguilar “Mosco”.