Manage development of Copa Airlines' innovative digital marketing platforms guiding these initiatives through all development lifecycle stages.Lead a team of two direct reports, fostering their professional growth and skill development.Manage the development and implementation of a Fare Alerts Platform as an addition to Copa’s website which will increase customer loyalty and satisfaction, facilitating seamless collaboration among diverse stakeholders.Directed the change in Copa’s Email Marketing Platform provider from market research through transition period and final implementation, resulting in six-figure savings for the company. Orchestrate the implementation of email CRM marketing strategies to enhance marketing and loyalty program emails. Constantly innovate, create, track, and evaluate email campaigns, ensuring alignment with evolving customer needs, taking into account six-figure project budget, schedule, quality, and requirements.

Championed the development, planning, and successful launch of a non-profit organization dedicated to advancing urban development and continuous improvement of public green spaces across Panama.Collaborated within multi-disciplinary teams to iterate through different versions of the foundation's offerings, tailoring products to the specific needs and requirements of our strategic partners and community stakeholders. This iterative process ensured the alignment of our initiatives with the expectations and goals of our diverse partners, achieving a strategic partnership with the Panama City Mayor's Office, facilitating collaborative efforts in reforesting and rejuvenating six public parks within the city.Orchestrated fundraising efforts totaling $5,000 by leveraging crowdfunding platforms, implementing merchandising strategies, and building relationships with key corporate partnerships. These funds were instrumental in initiating and supporting various community events.Established a distinctive brand identity for the foundation, garnering public recognition and engagement.Pioneered as the inaugural non-profit organization to receive acceleration support from the City of Knowledge, Panama's premier startup accelerator, underscoring innovative approaches to urban sustainability and community engagement.

Write and edit all Authority publications, from press releases to exhibition material, website content and social media.

Managed Copa Airlines' Manage My Booking and Check-In platforms through conceptualization, development, successful execution, and continued enhancement.Applied Agile Methodologies to manage the entire project lifecycle, from initial ideation to launch and ongoing enhancement in live phases, achieving platform user numbers in the tens of thousands.Established and tracked metrics and KPIs to gauge the success of the products, providing regular analytics reports to key stakeholders and management. Implemented continuous process improvements for Copa's digital products, enhancing user experience and functionality.Facilitated seamless collaboration among stakeholders in regional product management, UX/UI design, and software engineering teams. Implemented Agile methodologies to iterate on platform features, ensuring alignment with the company's vision and on-time delivery of high-quality products.Elaborated user stories, planned iterations, and managed the backlog for Copa's digital products. Supervised user testing sessions to validate new features and functionalities, prioritizing customer satisfaction.

Maximized company revenue through inventory management and oversales.

Performed financial and strategy analysis for one of the largest hypermarket chains in the country.Executed project management and due diligence for the construction of two renewable energy projects.

Lead a Drill Group, helping 10-15 students of the Spanish Department become familiar with spoken Spanish and improve their oral skills to the point where they are fluent.

Collaborated in the presentation of a new integrated asset valuation practice in the firm, and performed a valuation analysis of a private educational institution (K-12).

Analyzed existing investment partnerships and revamped a database of potential ones, and provided macroeconomic analyses of emerging markets to determine the soundness of investing there.

Assisted in the preliminary research and drafting process of a global program of action for sustainable development in small island developing states.