Sodexo is a family-owned company operating in 80 different countries. In 2018, the group was the 18th largest company worldwide with 430.000 employees. Sodexo Benefits & Rewards Services Austria was one of the two Sodexo business lines present in Austria offering paper voucher and card solutions to companies willing to provide tax-free fringe benefits to their employees. As a market leader provider in Austria Sodexo was serving more than 400.000 employees from 5.000 different companies with well-established products like the Geschenk Pass, Restaurant Pass or the Lebensmittel Pass. Main fields of responsibilties and main accomplishments:# Leading the yearly company strategy plan for 5 years# Strategic marketing towards companies (who buy fringe benefits), users (who receive fringe benefits from their companies) and merchants (where fringe benefits are accepted/redeemed)# Assessment of market drivers & potentials, segmentation of the markets, setting up business models for decisions# Development and management of employee benefits products for companies and their employees | resulted in +20% of business volume increase during 5 years # Developing the card versions of all main products of the company (Lebensmittel Pass, Restaurant Pass, Geschenk Pass) in addition to their paper-based versions# Leading product development projects across departments with focus also on IT, legal, compliance, finance, internal processes # Close cooperation with external partners within payment ecosystems: issuers, acquirers, (card) scheme providers, (card) processors, card bureaus, mobile payment providers# Development of online portals, mobile apps and webshops for improving the customer journey and satisfaction# Stocking up the marketing team for the pure digital era: digital product development and digital marketing management # New product development (from scratch to go live) within the health & wellness market# Tailor-made projects with very large public institutions

Sodexo Motivation Solutions with its 150 employees was one of the two business lines present in Hungary offering paper vouchers and cards to companies willing to provide tax-free or tax-optimised fringe benefits to their employees. Nearly 1.000.000 beneficiaries were enjoying Sodexo’s well-known products like the Melegétel Pass, Enni-Kék Pass, Ajándék Pass, Kultúra Pass or Internet Pass until 2013. Due to a deteriorating market environment Sodexo closed its commercial activities of this business line in Hungary in 2016.Main fields of responsibilities and main accomplishments:# Managing the marketing and business development side of the employee benefits B2B business representing the dominant part of the company's business volume # Managing the whole marketing mix (B2B and also B2C activities) and the respective budget# Creating the new strategical / communicational approach towards clients (i.e. companies who want to provide fringe benefits to their employees) under the considerably changing market circumstances # Conducting market researches targeting the launch of new ’B2B’ lines # Increasing volume by 10 % by launching new services (e.g. development of a tactical price-fighter product) for clients# Development and management of an external sales channel (340 Inmedio and Relay outlets)# Development and performance monitoring of the tasks of the product marketing specialistIn 2013 based on the employees‘ votes I was honoured to receive the Sodexo Performance Award.

Main fields of responsibilities and main accomplishments:# Increasing the added value for merchants, which contributed to the significant part of the company’s revenues# Setting up the basis for the strategical management of merchants: introduce segmentation and CRM, marketing planning, execution plan for these activities# Bringing further added value to merchants through the development of upselling services | increasing profits coming from merchants by 6 % based only on these services# Setting up the Sodexo coupon offer bringing continuous deals in different large chains with strong brands (Tesco, MOL, Penny) for the voucher users # Strategic agreements with C+C chains and national wholesaler chains (METRO, REÁL) that eased the life of the smaller merchants# Continuously building proposals for marketing and financial directors / managers of key food and non-food retail chains about additional cooperations# The development and the performance monitoring of the tasks of the affiliate specialist

Starting off my career, beer was the 2nd largest fmcg product in Hungary in terms of the purchased value thus one of the best „schools“ to start with. I took part in the planning of the trade marketing strategy and lead the plan execution in different channels including capex-related projects with budgets up to 7 digit million euros. I learned how to prepare activities for C-level approvals and got to know the business of the international food retail chains and the horeca segment in depth. On the company: Dreher Breweries was part of the SABMiller Group back in 2004. On the very intense Hungarian beer market the company was just edging out the two other dominant players based on the volume sold. The brewery was offering brands like Dreher, Arany Ászok, Pilsner Urquell, Miller, Hofbrau, Kozel and Kőbányai. During my time there 700+ employees worked at Dreher. Main fields of responsibilities and main accomplishments:# Participation in the build-up of the trade marketing strategy for the on and off-trade segment # Analysis of market researches and evaluating sales results # Development of BTL activities and projects in the food retail, food key account and horeca channel # Planning and development of CAPEX items and innovation of point-of-sale materials# Managing the ‘visibility project' for more than 15.000 food retail and horeca outlets for a budget of approx. 1 millio euro: tool audit, tender for production, execution and budget control# Launch of a premium program with top partners (Quality keg program in 120 top horeca outlets offering the highest standard beer) # Setting up merchandising and segmentation directives for 15.000 food retail outlets and training sales on the new expectationsDuring my time there, Dreher was building its new performance culture and I was the youngest member of the core team responsible for the implementation and training of this new way of working.

Main fields of responsibilities and main accomplishments:# Preparation of BTL activities in the food retail channel: data collection, background calculations, preparation of data for initiatives# Coordination of BTL activities, informing sales, monitoring results, evaluation # Ensuring the proper distribution of point-of-sale materials in time and place# Managing relationships with BTL agencies and printing companies # Leading the launch initiatives of the company's new brand into the off-trade segment (Kozel)# Managing the exit of the Tuborg brand from the off-trade