As Product Line Manager I am responsible for developing and driving the strategy for assigned product lines (spotlights/projectors, tracks, road lighting) to ensure we have a competitive, innovative and fast growing product portfolio to satisfy the needs of our International lighting business, delivering required levels of growth, revenue and profitability. The responsibility covers all markets within the EMEA region.Create the product line strategy & product line roadmap to deliver ongoing competitiveness and profitable growth, in line with relevant brand guidelines and segment plans Drive the NPD process to ensure timely and successful product launches, working closely with R&D, Sourcing, Manufacturing, etc in line with agreed quarterly launch briefingsMonitor the sales and margin levels for the portfolio on a quarterly basis, identifying and recommending corrective action where necessary.Work closely with Sourcing, R&D and Operations to identify and implement product cost reduction opportunities to maximise sales performance and profitabilityManage the product life cycle (phase in / phase out) to avoid excess and obsolete stock, working closely with the Planning Team, taking into account the output from the S&OP process, ensuring that relevant system product data is effectively managed

In January 2010 I became regional product manager of Outdoor Luminaires, responsible for whole CSE (Central South Europe - 12 countries) region. My main responsibilities are handling of total outdoor luminaires portfolio, masts and brackets and outdoor lighting controls solutions. Having a huge knowledge base on lighting controls solutions including the Color Kinetics, Dynalite and also the standard Philips outdoor/indoor controls part, I am able to design and program most of these systems.Creating monthly report for regional management with deep analysis of the sales activities.In the beginning of 2011 I have been appointed as CSE Gatekeeper, meaning that I am coordinating all the customized solutions with the factories. After the implementation of SalesForce.com, I took part in creating new process for handling non-standard products in SFDC and created the regional user manual. Managing the product market introduction process. Providing all the different documents that are required for the successful sales (tender specifications, presentations, quality documents, photometric files, etc…).Training the sales colleagues in the above countries on a regular basis and presenting on customer events. Being first point of contact with factories in quality/technical details of products.

Training the local sales and customers as well on the new solutions. Being responsible for the aftersales support, such as quality problems and keeping close relationship with the factories. Act as single point of contact for the local sales organization to ensure that all product codes are available in SAP. Creating the price list for wholesalers and updating continuously the internal local price list.In addition to my tasks as Product Marketer, in 2009 I was responsible for the PR activities (eg. organizing customer events) of the local lighting entity and I made the lighting product catalogue’s localization.

I made lots of successful quotations and lighting designs using Calculux and DiaLux softwares including lighting controls solutions in the projects (together with the design and commissioning), enabling the sales forces to achieve their targets.