Gábor Bara Erdős Email & Phone Number

Sale, GB

Manchester, England, United Kingdom

• Main responsibilities:
• Stakeholder Management: working closely with Sales Managers, Sales Directors, Sales VPs, Marketing Directors GMs through indirect leadership
• Develop and implement GB Trade Strategy and prepare and implement a yearly Trade Action Plan
• Develop strong trade community and cooperation to achieve KPIs in line with the Trade Action Plan
• Proactively and collaboratively working with key customers on select sales leads and opportunities to win large project business
• Enhance application competence to reduce salesforce time to perform, provide on the job coaching and support Account Managers to win large sales opportunities

Manchester, England, United Kingdom

• Main responsibilities:
• Manage 2 trades Steel & Metal and Building Envelop in the region Northern Europe
• Indirect leadership at all levels (GM, Sales and Marketing Directors) in a regional matrix organization
• Be the voice to develop and implement regional trade strategies achieving application leadership
• Act as a regional owner of SFDC (Sales Force) Application Playbook partnering with the Business Units
• Identify and investigate new business opportunities, product gaps, creating compelling Business Cases

Doha, Qatar

• Main responsibilities:
• Manage Steel&Metal trade with full revenue and P&L responsibility in the Qatari market
• Develop and implement trade strategy to ensure sustainable business development
• Build long term business relationship with key customers at all levels and drive customer engagement
• Develop new growth opportunities through delivering value added services and enhance application solutions providing excellent customer experience
• Develop team members skills and competence through continuous coaching and on the job training

Budapest, Hungary

• Main responsibilities:
• Developed marketing strategy and prepared annual marketing plan. Led the marketing department.
• Managed the brand portfolio, product development, launched new products and categories.
• Managed integrated communication (ATL, BTL, online, PR), brand building, pricing, promotions.
• Developed company and brand websites managed social media activities.Main achievements:
• Developed further marketing team and achieved higher efficiency via reorganizing the structure and redesign of marketing processes.

Budapest, Hungary

• Main responsibilities:
• Develop fundraising strategy. Set up KPIs, monitor, and evaluate fundraising.
• Improve positioning of SOS Children’s Villages and strengthen brand awareness
• Set up the PR concept with the goal of supporting fundraising activity.
• Develop a new concept for corporate fundraising. Find new segments in the donor base.Main achievements:
• Raised the efficiency of individual fundraising campaigns achieving higher donation income.

• Main responsibilities:
• Managed several cross functional teams and led a team of 85 people with 8 direct reports.
• Sales management, with full revenue and P&L responsibility.
• Develop an integrated marketing and sales strategy action plan by segments (B2B/B2C).
• Build long term business relationship and conduct yearly negotiations with key customers.
• Develop overall pricing and promotional strategy

Budapest

• Main responsibilities:
• Led a regional marketing team of 8 people and developed a new regional marketing strategy.
• Prepared business plans and yearly marketing activity plan.
• Developed pricing and promotional strategy; managed consumer communication (ATL/BTL/PR), brand building and brand portfolio. Developed in-store communication, merchandising concept.
• Supported sales and retail store operation. Conducted market research, monitored competitors.Main achievements:
• Increased brand awareness by 17% via developing a new marketing and brand strategy.

• Main responsibilities:
• Developed a marketing and segment strategy and led a team in a matrix organization.
• Prepared a business plan and yearly marketing activity plan. Prepared monthly sales forecasts.
• Managed the product portfolio of 350 SKUs under 4 international brands (Tefal, Moulinex, Rowenta, Krups), launched new products and categories.
• Managed integrated communication (ATL, BTL, online, PR), brand building, pricing, promotions.
• Developed brand websites, started online marketing and sales, was part of online development.Main achievements:

• Main responsibilities:
• Set up and developed the trade marketing and category management function with 3 direct reports.
• Developed customer specific strategy, yearly activity plans and led category management projects.
• Designed customer and consumer promotions, managed POS marketing (in-store concept, product visibility, shelf space management) consumer education and in-store communication.
• Set up and monitored category scorecards and led benchmarking activities. Main achievements:
• Set up and developed trade marketing and category management to strategic level.

• Main responsibilities:
• Managed two flagship brands, DOMESTOS and CIF household cleaners in the home care product category including product portfolio management, product development and new product l launches, monthly sales forecasts and.
• Developed brand strategy, prepared regularly brand health checks, market and competitor analysis, and other regular reports.
• Support trade marketing and sales activities.
• Managed trade and consumer promotions, pricing and market research activities.
• Managed marketing communication ATL/BTL and had key role in TV commercial development and media planning. Main achievements:

Mba, Business Administration

Ba In Business, Economics

Diploma In Business Studies (Dms), Business