Gábor Birinyi Email & Phone Number

Hungary

• Led the development and execution of comprehensive brand, marketing and communication strategy to drive business results.
• Planned and implemented integrated marketing campaigns designed to achieve specific sales targets and increase brand awareness.
• Developed social media and content marketing strategies to engage target groups.
• Executed PPC campaigns across Google, Facebook, and TikTok to maximize reach, drive conversions, and optimize ROI..
• Created detailed reports… Show more
• Created detailed reports and analyses, translating performance insights into actionable plans for continuous improvement.

• Led a team of 6 communication experts, managed a 700 MHUF budget, delivered 4 strategic projects annually and managed 4 creative agencies along with 10 other marketing suppliers.
• Managed the strategic direction and implementation of the international brand portfolio in the CEE region, driving key objectives through consumer insights.
• Developed and implemented integrated marketing communication campaigns for all business units (B2C, B2B, HR and other corporate units).
• Optimized… Show more
• Optimized marketing communication planning and execution processes for greater efficiency.Developed omnichannel digital marketing strategies integrating web, mobile, email, and social media platforms to optimize.
• Achieved a 50% growth in key brand KPIs of MOL EVO fuel through targeted brand campaigns over a 3-year period.

Budapest, Hungary

• Created a comprehensive digital marketing strategy across multiple channels (landing pages, PPC, email, social media, and content marketing) for MOL product brands.
• Led complex online marketing campaigns from concept to execution, managed all connected agencies and budget.
• Improved MOL’s digital touchpoints with special focus on web and intranet channels.
• Managed digital media buying process, including social media and PPC campaigns.Selected achievements:
• … Show more
• Launched the digital presence of Fresh Corner gastro brand for CEE region: including a website in 4 languages, social channels & content, newsletters, and PPC campaigns.

• Implemented the SAP CRM Sales & Marketing module across CEE countries in B2B channel to improve efficiency and transparency.
• Managed and administered CRM campaigns, measured efficiency and ROI, and generated leads for account managers.
• Enhanced and maintained web presence to meet customer needs.
• Realized a 5% improvement in operational gross margin by introducing a quotation module, which made the sales process more transparent and freed up 20% of logistics time… Show more
• Realized a 5% improvement in operational gross margin by introducing a quotation module, which made the sales process more transparent and freed up 20% of logistics time in order administration. Show less

• Led a regional team of 2, managed a 250 MHUF regional budget, delivered strategic projects.
• Planned and managed B2B marketing campaigns across CEE region.
• Managed brand innovation and renewal projects to expand brand presence.
• Coordinated product launch activities in key markets, developed all neccessary tools.
• Created an innovative LED Lighting introduction toolkit with special events for architects. This toolkit was later introduced in Germany and… Show more
• Created an innovative LED Lighting introduction toolkit with special events for architects. This toolkit was later introduced in Germany and other Western European countries as best practice. Show less

• Developed and implemented the marketing plan and product launch strategy for B2B segment.
• Organized client events, trade shows and managed collateral marketing materials.
• Led customer satisfaction surveys and actions based on the results.

• Executed product launches, measured results
• Monitored the market trends and the competitor activities
• Provided technical support and training to the sales team and customers

Marketing Manager, Marketing

Electrical Engineer, Engineering

Webdesign, Seo, Google Analytics, Google Adwords