Gabriel Alvarez

Gabriel Alvarez Email and Phone Number

Co-Founder @ YOU GOOD? BRAND
New York, NY, US
Gabriel Alvarez's Location
New York City Metropolitan Area, United States, United States
Gabriel Alvarez's Contact Details
About Gabriel Alvarez

As the Demand Generation leader at BENlabs, I was fortunate to have led a passionate team of marketers in creating and executing strategic campaigns that focused on generating and nurturing leads for our state-of-the-art AI tech solutions. With over seven years of experience in B2B growth marketing, I consistently delivered impressive results and drove revenue growth across a range of industries, from financial software to consumer brands.My expertise lies in Demand Generation, Marketing Director roles, B2B Growth Marketing, Lead Generation, AI Tech Solutions, Marketing Strategy, Marketing Analytics, HubSpot CRM, Go-to-Market Strategy, Content Marketing, Brand Marketing, Team Leadership, and Mentorship. What truly ignites my enthusiasm is understanding and influencing B2B consumer behavior, crafting compelling digital stories, and building lasting connections across different cultures. As a multi-lingual professional, fluent in both English and Spanish, and as a person of color, a unique perspective is introduced to the team, contributing to the enhancement of diversity and inclusivity.In addition to my professional qualifications, I hold an M.A. in Business/Corporate Communications, a Certificate in Digital Media Marketing, and a Data Analytics Certification.My mission is to overcome challenges, leave a positive impact, and empower fellow marketers to reach their full potential.

Gabriel Alvarez's Current Company Details
YOU GOOD? BRAND

You Good? Brand

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Co-Founder
New York, NY, US
Gabriel Alvarez Work Experience Details
  • You Good? Brand
    Co-Founder
    You Good? Brand
    New York, Ny, Us
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  • Daloopa
    Director Of Demand Generation
    Daloopa Mar 2024 - Present
    New York, Ny, Us
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  • Benlabs
    Associate Director - Demand Generation
    Benlabs Aug 2022 - Mar 2024
    Los Angeles, Ca, Us
    Lead Generation Excellence: Successfully integrated an advanced HubSpot Instance, resulting in a remarkable $14 million expansion of our pipeline.Building the Demand Generation Function: Established and led the demand generation function, focusing on strategic video series, interactive webinars, and captivating content, which led to a content strategy that targeted our ICP and created BENlabs as a thought leader in the AI SaaS industry.Collaborative Sales Alignment: Worked closely with the sales team to create a dynamic feedback loop, optimizing messaging, and enhancing lead quality to deliver a seamless collaborative work dynamic.Email Marketing Prowess: Achieved an exceptional 27.7% Click-Through Rate and an impressive 63.3% Open Rate in email marketing.Future Growth Vision: Planned to implement industry-specific sprints to fine-tune targeting strategies, preparing the organization for a Product-Led Growth (PLG) initiative.In that role, I consistently delivered outstanding results, blending innovation, data-driven decision-making, and leadership to achieve unprecedented success in lead management, demand generation, and growth strategies
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  • August Public
    Marketing Consultant
    August Public Mar 2022 - Oct 2022
    Brooklyn, Ny, Us
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  • Cloudmargin
    Senior Marketing Manager
    Cloudmargin Sep 2018 - Jul 2022
    London, Gb
    Demand Generation Mastery: Successfully led demand generation efforts, overseeing diverse channels, from webinars and events to paid advertising and social media promotions, resulting in consistent lead generation and brand awareness expansion.HubSpot CRM Expertise: Leveraged HubSpot CRM to develop and manage effective nurture campaigns, leading to a remarkable increase of over 50% in engagement between 2018 and 2019.Sales Funnel Optimization: Spearheaded the creation and planning of strategic follow-up emails for all lead-generation marketing activities, enhancing lead-to-customer conversion rates and delivering meaningful ROI.Data-Driven Reporting: Generated monthly reports for the sales team, offering a comprehensive overview of new leads and updates on the sales funnel via SalesForce, facilitating data-driven decision-making.Strategic Brand Initiatives: Collaborated closely with senior management to drive brand marketing initiatives, including crafting compelling press releases, overseeing website redesigns, and implementing impactful updates across various social media platforms to elevate the company's digital presence.
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  • Recruitcloud
    Marketing Consultant
    Recruitcloud Jul 2020 - Feb 2021
    Miami Beach, Florida, Us
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  • Genie Energy
    Marketing Operations Manager
    Genie Energy Apr 2015 - Sep 2018
    Newark, Nj, Us
    As the overseer of brand strategy for Genie Energy's main brands, I drove strategic initiatives to boost traffic and sales. Through the use of Google Analytics, I was able to analyze web traffic and lead a successful website revamp, resulting in digital marketing campaigns that significantly increased traffic and sales. I also coordinated innovative marketing strategies that included social media (Facebook & LinkedIn), digital radio, and print campaigns. Additionally, I pioneered comprehensive re-marketing processes, such as a refer-a-friend program and automated re-marketing campaigns, which improved consumer relationships. I oversaw the creation and distribution of branded emails to a vast recipient base of over 500k individuals, comprising of previous clients, website visitors, and new customers, and utilized platforms like MailChimp and Constant Contact. Finally, I took charge of creative media development and oversight, from sell sheets to banner ads and various branded materials.
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  • Univision Communications Inc.
    Marketing Project Lead For Flama
    Univision Communications Inc. Mar 2014 - Mar 2015
    Miami, Florida, Us
    Experienced Marketing Project Lead at Flama, an innovative venture by Univision and BedRocket Media Ventures. Spearheaded successful campaigns targeting lifestyle, comedy, and sports enthusiasts. Amplified website traffic through inventive copy crafted specifically for Taboola and Outbrain platforms. Orchestrated and supervised brand representation at Uforia Music Festival, showcasing engaging creative initiatives, brand activations, captivating giveaways, and an exciting Social Media fan competition. In the realm of video-centric platforms, I adeptly monitored impressions and video views for branded content, followed by thorough data analysis to enhance strategic blueprints for forthcoming collaborations.
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  • Univision Communications Inc.
    Account Coordinator
    Univision Communications Inc. Oct 2011 - Feb 2014
    Miami, Florida, Us
    As an Account Coordinator at Univision Television Group, I excel in managing the needs of a wide range of advertisers across more than 20 station groups throughout the country. My responsibilities include entering orders smoothly, compiling ad copy with great attention to detail, resolving invoice discrepancies, and handling ad-hoc projects with skill and efficiency. This multifaceted role demands strong project management abilities, the ability to multitask effectively, proficient negotiation skills, and the capacity for creative problem-solving. In addition, I have developed and implemented innovative marketing concepts for various departments, and I proactively cultivate relationships within the company to better understand Univision's overarching goals.
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  • The Integer Group
    Key Account Representative
    The Integer Group Oct 2009 - Jun 2011
    Denver, Colorado, Us
    The role of a Key Account Representative was to reach various sales objectives throughout the New York City Metro area. As the marketing/sales representative for the MillerCoors brand I was assigned over 20 destinations throughout NYC and managed 5 weekly promotional events, which helped fulfill high volume sales. I was also responsible for all the marketing and promotional activity, which helped me gather an understanding of cross-promotional initiatives as well as the importance of brand partnerships.
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  • Sony Music Entertainment
    New Release Quality Control & User Generated Content Analyst
    Sony Music Entertainment Oct 2008 - Sep 2009
    New York, Ny, Us
    As a New Release Quality Control Analyst I was responsible for proof-reading most digital service music providers and assuring that all digital content delivered had all the correct prices and were in compliance with all in-store displays. I also performed compliance checks of artist websites to ensure that all sites were fully functional. Using YouTube’s CMS tool to remove all leaked materials or ensure that videos were claimed for monetization was integral part of the my position. The importance of performing detailed scans and meeting deadlines were an essential part of the position, due to music release dates.
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  • Mtv3
    Affiliate Marketing Intern
    Mtv3 2007 - 2007
    My first introduction to a national audience came as a affiliate marketing intern at MTV Tres; a newly developed initiative by Viacom to tap into the Hispanic Audience. I assisted in initial plans to promote the network to cable and satellite communities. Developing marketing initiatives to meet revenue and distribution goals were also a part of the role as an intern. I was also responsible for gathering Hispanic data throughout the country to help the channel better understand trends that would impact the networks distribution efforts. Being the liaison between the brand and vendors was an essential part of the role, which helped develop and distribute marketing materials nationally.
  • Billboard
    Integrated Sales And Brand Marketing Intern
    Billboard 2007 - 2007
    New York, Ny, Us
    My role as a Marketing Intern included preparing and understanding client Request for Proposals (RFP) and being a presence at Billboards ‘What Teens Want’ conference. I also developed marketing ideas for local and national brands, which included print and digital. Developing and managing the ‘Billboard Latino’ Facebook Fanpage and making edits and updates to the Billboard Wikipedia website were also a key part in my role as a marketing intern.
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  • Univision Radio
    Panel/College Tour Coordinator
    Univision Radio Jun 2006 - Dec 2006
    Miami, Florida, Us
    Successfully managed a traveling panel discussion college tour that hosted multiple radio personalities. Coordinated all tour dates, college venues, and accommodations for participating musicians & personalities.
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  • Sbs Radio
    Promotions Intern For 93.1 & El Vacilón 97.9
    Sbs Radio 2003 - 2003
    My first introduction to media came from hard work and dedication to achieving my goals. As a college sophomore, I was working in a retail store down the street from the radio station and decided that I wanted to pursue a career in media. After unsuccessfully handing my resume to the wrong front desk manager; I was determined to get my foot in the door; and went back to hand my resume a second time to the person covering the front desk who was the Executive Assistant to the station manager. I was fortunate enough to then get a phone call from their promotions department and started my career in media.

Gabriel Alvarez Skills

Computer Graphics Design Video Production Video Editing Digital Printing Screen Printing Custom Signs Event Photography Bilingual Communications Marketing Strategy Digital Video Adaptive Leadership Sales Presentations Team Building Digital Signage Marketing Digital Marketing Social Media Marketing Facebook Advertising Google Analytics Media Buying Direct Marketing Microsoft Office Integrated Marketing Digital Strategy Social Networking Google Adwords Photoshop Mobile Marketing Brand Development Powerpoint Online Advertising Interactive Marketing Online Marketing Radio Osi Donovan Email Marketing Sponsorship Content Strategy Relationship Marketing Networking Omniture Radio Advertising Creative Marketer Mobile Advertising Brand Awareness Management Mailchimp Eventbrite Mobile Applications Nielsen Digital Media New Media Microsoft Powerpoint Adobe Photoshop Search Engine Marketing Strategy Social Media Event Planning Microsoft Excel B2b Marketing Salesforce.com Hubspot Adobe Indesign

Gabriel Alvarez Education Details

  • Baruch College
    Baruch College
    Business/Corporate Communications
  • New York University
    New York University
    Digital Communication And Media/Multimedia
  • Baruch College
    Baruch College
    Corporate Communications

Frequently Asked Questions about Gabriel Alvarez

What company does Gabriel Alvarez work for?

Gabriel Alvarez works for You Good? Brand

What is Gabriel Alvarez's role at the current company?

Gabriel Alvarez's current role is Co-Founder.

What is Gabriel Alvarez's email address?

Gabriel Alvarez's email address is ga****@****ell.com

What is Gabriel Alvarez's direct phone number?

Gabriel Alvarez's direct phone number is +166133*****

What schools did Gabriel Alvarez attend?

Gabriel Alvarez attended Baruch College, New York University, Baruch College.

What skills is Gabriel Alvarez known for?

Gabriel Alvarez has skills like Computer Graphics Design, Video Production, Video Editing, Digital Printing, Screen Printing, Custom Signs, Event Photography, Bilingual Communications, Marketing Strategy, Digital Video, Adaptive Leadership, Sales Presentations.

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