Gabriel Brodeur Email & Phone Number

New York

Managed production of features and updates, coordinating between design, tech, legal, compliance and business stakeholders to release features on multiple products using Agile Methodology Analyzed quantitative and qualitative user data to produce a backlog of tickets/epics using project management software (Asana/Jira)Contastly groomed product backlog to ensure that the right things were being worked on to drive towards the core business’ goalsDevised and implemented an… Show more Managed production of features and updates, coordinating between design, tech, legal, compliance and business stakeholders to release features on multiple products using Agile Methodology Analyzed quantitative and qualitative user data to produce a backlog of tickets/epics using project management software (Asana/Jira)Contastly groomed product backlog to ensure that the right things were being worked on to drive towards the core business’ goalsDevised and implemented an SEO strategy working with freelance writers and developers to drive organic keyword growth by 300% using a variety of softwares. This includes the development of free tools with dynamic elements to rank for thousands of keywords at scale. Worked alongside the VP of Technology to produce new ad units that could be dynamically populated using a variety of datapoints, including demographic data, site usage, and first-party, self-declared dataPartnered with the VP of Technology to create a backlog for an “Ad Center” to improve usability and optimization workflow for our operations teamsFacilitated production of a variety of tools with the intended purpose of ranking for new SEO keywords at scaleOversaw QA on any features, tools and updates that my team rolled out with the utmost attention to detail Show less

New York, New York

Throughout the past 21 months at DEC, I had the joy and privilege to work in three distinct portions of the business. I managed paid social advertising channels, including Facebook, Instagram and Pinterest, I was charged with spearheading student retention, and in charge of site analytics. For paid social ads, I grew Facebook/Instagram to be account for roughly 15% of the company's monthly revenue. In addition, under my management, we were able to grow our monthly spend by roughly 100%… Show more Throughout the past 21 months at DEC, I had the joy and privilege to work in three distinct portions of the business. I managed paid social advertising channels, including Facebook, Instagram and Pinterest, I was charged with spearheading student retention, and in charge of site analytics. For paid social ads, I grew Facebook/Instagram to be account for roughly 15% of the company's monthly revenue. In addition, under my management, we were able to grow our monthly spend by roughly 100% while reducing the cost of enrollment. For the first two months of 2019, I was able to produce 95% more enrolls with only 15% more spend YOY. I managed creative, bidding, copy-writing, analysis, etc. Anything having to do with paid social was my sole responsibility. DEC's Facebook Account Representative also requested that I submit my work as a case study to be featured on their website. For customer retention, I developed a report that identifies 8 KPIs so that the effectiveness of all retention initiatives could be measured and attributed. I also analyze LMS site/database numbers and influenced course development, LMS design, and growth hacking techniques within the LMS.Finally, I managed the Google Analytics / Hot Jar for DEC's Marketing website. This made me a key voice in design conversations and gave me deep insights into how our sites were used by our various demographics. Show less

San Francisco Bay Area

Providing data-driven marketing and creative initiatives for Stewards Group, a lean San Francisco-based consultancy specializing in invigorating and accelerating tech startups. My role is to address problems, conceptualize solutions using in-depth market research, abstract those problems into smaller deliverables, and to organize abstractions into project management workflow. I provide oversight to a 3-person team, focusing on product design, copy-writing, SEO, SEM, content development, social… Show more Providing data-driven marketing and creative initiatives for Stewards Group, a lean San Francisco-based consultancy specializing in invigorating and accelerating tech startups. My role is to address problems, conceptualize solutions using in-depth market research, abstract those problems into smaller deliverables, and to organize abstractions into project management workflow. I provide oversight to a 3-person team, focusing on product design, copy-writing, SEO, SEM, content development, social media, SaaS sales pipelines, lead generation, user experience design and conversion flow.Working primarily with startups lends toward growth in a wide variety of skill-sets. Some of the skills developed with Stewards Group are project management, pro forma creation, investor slide-deck design, formal business plans, and capitalization tables. Additionally, I oversee client's CMS, provide comprehensive SEO audits and website redesigns, presenting all proposals/deliverables to senior partners and clients.The tools I use are:Precursor • Project Management Software (Wrike, Trello, TeamWork) • SEM Rush • YoastSEO • Excel • Google Office Suite; Analytics; AdWords • Adobe Illustrator & Photoshop • HTML & CSS • HootSuite & SproutSocial • MailChimp • LeadPages • Slack • CMS (WordPress, SquareSpace, Drupal) • PowerPoint • Keynote Show less

San Francisco Bay Area

I had the privilege and pleasure of working with the founding team to develop the world's first Senior Living Search Engine, launching 2017. Lucille's List will disrupt the senior housing market by partnering with older adults, seniors or their loved ones as they search for their ideal home and continue their journey. I joined the founding team as the left-brain/right-brain marketing and SEO specialist, bringing a background of project management, market research, SaaS sales pipeline… Show more I had the privilege and pleasure of working with the founding team to develop the world's first Senior Living Search Engine, launching 2017. Lucille's List will disrupt the senior housing market by partnering with older adults, seniors or their loved ones as they search for their ideal home and continue their journey. I joined the founding team as the left-brain/right-brain marketing and SEO specialist, bringing a background of project management, market research, SaaS sales pipeline integration, user flow and experience design, SEM, social media marketing, content development and graphic design. I enjoyed the additional challenges of contributing to product design, helping to define our algorithm's logic, and assisting with financial packaging. I was proud to receive high praise from my senior partners for my ability to multitask, consistently produce deliverables whether working as part of or leading a team, and maintaining a positive attitude and solutions oriented mindset. Notables: Directed a 2-person team to do in-depth market research and competitive analysis of top 10 competitors, focusing on offered services, pricing models, aggregating all available reviews and identifying trends. Lead meetings discussing points of difference, determining our suite of services, pricing model, and developing the brand. Recruited Dan Molitor, a talented full stack engineer, to the founding team and help negotiate his contract. Worked hand-in-hand to design and implement our search engine, focusing on a so-simple-your-grandma-could-do-it user interface, algorithmic logic and interactive map interface using a variety of APIs. Conducted extensive SEO analysis, writing copy and creating content development workflow for ~800 keywords/long-tails. Orchestrated marketing initiatives including A/B tested SEM and affiliated social media campaigns, crafting landing pages to increase opt-ins, and automated email marketing with segmentation. Show less

Redding, California Area

Developed and launched a Web App and six training resource products for two online subscription based startups (Executive Administration, Photoshop, iMovie, LMS)Developed direct marketing strategies, materials and sales copy that drove sales from $0 to $10,000 per marketing campaign (Mailing List Management Systems, Social Media Management Systems, A/B Testing, PPC Advetising, PR / AR)Strategically supervised staff including Marketing Director, Social Media Coordinator, OLS… Show more Developed and launched a Web App and six training resource products for two online subscription based startups (Executive Administration, Photoshop, iMovie, LMS)Developed direct marketing strategies, materials and sales copy that drove sales from $0 to $10,000 per marketing campaign (Mailing List Management Systems, Social Media Management Systems, A/B Testing, PPC Advetising, PR / AR)Strategically supervised staff including Marketing Director, Social Media Coordinator, OLS Manager, and Multimedia DeveloperDeveloped and managed marketing list of over 22,000 people driving sales with e-mail campaigns and building a global community through outreach and evangelismManaged WordPress and blog posts (SEO, HTML/CSS, Editing) Show less

San Diego

Oversaw training of new Server’s Assistants to Searsucker and general fine dining standardsProvided administration between the server and guests using PoS systemResponsible for maintaining speedy flow of service in a $10m/year restaurantProvided exceptional individualized sales techniques and customer service to diverse clientele

Economics

Activities and Societies: Sigma Phi Epsilon, University Affairs Board, Greek Life Activities Board, GAMMA Studied Economics and Business.

Full Stack Web Development Certification, Computer Software Engineering