• Online Course Professor of “Management and Marketing Tools for Sports Organizations”• Program oriented to commercial sports management and marketing, based on the reality of what happens in sports organizations, the latest sports industry trendsand the experiences I have lived during these exciting years in the industry.• The course is carried out via an e-learning platform, seeking to train people who work or want to work in the sports industry.• The program is divided into 2 units (Strategy in Sports Organizations and Marketing in Sports Organizations) and 8 courses:1. Sports Industry Trends2. Sports Business Model3. Strategic Management4. Canvas5. Brand Strategy6. Segmentation and Positioning7. Introduction to the 4Ps8. Partners and Strategic Alliances• More details of the course can be found at the Coch Online Education platform: https://educacioncoch.cl/courses/curso-herramientas-de-gestion-y-marketing-para-organizaciones-deportivas/

Responsible for the management, development and growth of the Official Club Store, in its Ecommerce and Store format:• The store profit was tripled, through Strategic purchases, Product Mix development and optimization of procedures.• The 10-Year South American Champion Special campaign, together with the Christmas Campaign, generated an historic income in December 2022. Additionally, the Cyber campaigns of the period were very successful.• Optimization of Customer Service, implementing a personalized attention system.• Improvement of the Ecommerce Delivery service. Relaunch of the stadium store.

Directly reporting to the Commercial Manager, at the Official Schools Franchises we have been able to implement a development, standardization and professionalization project for all the Football School Franchises around the country. My Responsibilities have included:• Recruitment and development of a team of 4 people, looking forward the administration, growth, sustainability and profitability of all the Club's Official Schools (80 Schools and 5,000 players).• Strategic management to enhance the brand and Benefits Delivered by optimizing customer acquisition, loyalty and fan engagement of the Club's fans.• Implementation of Activities with Professional Players, invitations to the Stadium, Seminars and trainings for Coaches, face-to-face visits to Schools, among others.• Organization of 3 National Official School Tournaments, with more than 5,000 people participating in each version.• Agreement with the sponsor Adidas to implement the Schools uniforms, with a exclusive line of products.• Marketing Plan that has included the creation from scratch of Social Networks https://www.instagram.com/udechileescuelas/, modernization of the corporate image and massive media communications.• Recruitment of more than 50 players from Schools for the Club's youth football academy. Administration and development of the Academy youth football (under 8, under 9 and under 10 categories).• Renovation and opening of Schools throughout Chile. Incorporation of Female, Adult, and inclusive Schools. The number of students enrolled in our Mother School triples. An online system is implemented for the purchase of tickets (ticketera).• The strategy adopted for the implementation of the business plan has generated an 40% increase in revenue from 2018 to date.

I had the following responsibilities:• Form and lead a team of 3 people to manage and produce Women's Soccer sporting events such as Leagues, Tournaments and Football Trainings in Santiago.• Hire and lead the teachers of the organization.• Promote the women's soccer practice, in a community environment, so that our members could achieve their dreams, improve their quality of life through a healthier life, generating an unforgettable experience for our players.• Between 2016 and 2018 and starting from scratch, we managed to get more than 2,000 players to take part in the activities.• For more details: https://comunidadsport.cl/

Brand Manager de Salud y Belleza, a cargo de las marcas Trim (accesorios de belleza), Pedx (plantillas para los pies), Microlife (equipos toma presión y termómetros), Revlon (uñas y pestañas postizas), Itools (accesorios de belleza profesional) y Fing´rsprints (uñas postizas adhesivas).Participo en todo el proceso de la cadena de valor de los productos de las distintas marcas. Supervisión del stock y análisis de las ventas para hacer proyecciones y sugerir compras. Desarrollo de acciones de marketing online, offline y en punto de venta para dar a conocer y potenciar las ventas de cada una de las marcas. Analizar nuevas oportunidades de negocios tanto en cada una de las marcas, como en otras relacionadas con la belleza de la mujer para el consumo masivo. Aumentar la rentabilidad del negocio, junto con un análisis y evaluación de cada acción realizada.Desarrollo del plan anual para cada una de las líneas.

Telemática comercializa el software Masterbase, cuya finalidad es el envío de email marketing masivo.Encargado de capacitar, guiar y dar asistencia en el uso del software a los clientes que contratan los servicios de Telemática.Elaborar planes de acción en conjunto con los clientes para tener una mejor estrategia en el envío de email a su mercado objetivo.Generar negocios con actuales y potenciales clientes.Mi cartera incluye más de 100 clientes, entre los que destacan Banchile, Provida, Banmédica, Corpbanca, Cruzblanca, Enjoy, Santander, Avianca, entre otros.

Encargado de cotizar y sugerir implementos deportivos, canchas, gimnasio para el primer equipo y cadetes e infraestructura interna para el nuevo complejo deportivo que el club construyó. Desarrollar el plan de guardias y cámaras de seguridad para resguardar el recinto.Encargado de dirigir reuniones con los proveedores.