Gabriel G. Plata Email & Phone Number

Washington, Dc, Us

Washington Dc

I was the head of the Communications department at Evidence Action. I was in charge of developing and implementing the communications, marketing, and digital strategies for an organization working in eight countries and benefiting more than 280 million people every year. I led the creation and implementation of critical communications assets and collateral, including a brand management policy, audience segmentation strategy using Salesforce, social media and media policy, website redesign… Show more I was the head of the Communications department at Evidence Action. I was in charge of developing and implementing the communications, marketing, and digital strategies for an organization working in eight countries and benefiting more than 280 million people every year. I led the creation and implementation of critical communications assets and collateral, including a brand management policy, audience segmentation strategy using Salesforce, social media and media policy, website redesign, media training for the C-Suite, media engagement, editorial strategy, and knowledge and content management. Show less

Editor and co-founder of the IDB Group's main storytelling and corporate communication platform, Improving Lives. This year, the platform was recognized with Reagan's Content Marketing Awards for "Best Brand Journalism" and "Best Article". Our three person team published two high-quality stories every week in Spanish and English. Since its founding, we published over 110 stories. Our less than 1200 words stories were read for an average time of 4 minutes and 10 seconds, at a rate four… Show more Editor and co-founder of the IDB Group's main storytelling and corporate communication platform, Improving Lives. This year, the platform was recognized with Reagan's Content Marketing Awards for "Best Brand Journalism" and "Best Article". Our three person team published two high-quality stories every week in Spanish and English. Since its founding, we published over 110 stories. Our less than 1200 words stories were read for an average time of 4 minutes and 10 seconds, at a rate four times above the industry standard according to Chartbeat and on par with average time on site of leading publications like the New York Times, The Atlantic and the Washington Post. Improving Lives also beat the total engaged time of all the other 21 IDB blogs put together.Among the tasks I conducted as editor included: social media strategy, content production and deployment; translation; review of visual contents; client relations management; style, copy and content editing; social media promotion; upload of the story to the CRM: and general coordination of writers and designers. Show less

Washington Dc-Baltimore Area

I wrote more than 40 articles, designed infographics, and produced content for social media. One of the stories I wrote about Muxes—people who identify as a third gender in the Zapotec indigenous communities of Mexico—won “Best Article” in Ragan’s Content Marketing Awards 2019.

Washington Dc-Baltimore Area

I managed and produced content for the IDB's Instagram account, which grew from 2,000 users in late 2018 to over 168,000 users in early 2020. I also created short videos for the IDB. We had a weekly production of between two to five videos. Two of our videos went viral, with over a million views each. More than ten of them reached over 100,000 views. I also worked on designing, disseminating, and implementing one of the IDB's most effective road safety campaigns, "Los restos de… Show more I managed and produced content for the IDB's Instagram account, which grew from 2,000 users in late 2018 to over 168,000 users in early 2020. I also created short videos for the IDB. We had a weekly production of between two to five videos. Two of our videos went viral, with over a million views each. More than ten of them reached over 100,000 views. I also worked on designing, disseminating, and implementing one of the IDB's most effective road safety campaigns, "Los restos de la velocidad" (The remains of speed). It toured the Pan-American Health Organization offices and several embassies and consulates in Latin America and the Caribbean. Show less

Fundacion Copili was a non-profit that inspired change through social interest narratives. We offered technology, communications, design, and story-telling services to non-profits and international organizations. Among our clients were Amnesty International and the Inter-American Development Bank (IDB). An example of our work includes the creation and dissemination of two of the IDB’s most successful publications of 2017, one on agrotech and the other on health innovations.

Mexico City Area, Mexico

I was the lead data journalist and one of the founders of Milenio Datalab, the first data journalism division in a large media company in Mexico. Our stories were regularly the most read in the digital edition, and we had several front pages in the print version.Our last story, "The (False) Success of the National Crusade Against Hunger," had significant public and social impact as it led to the proposal of legislation to revise the largest strategy for poverty alleviation in Mexico.

México

I was an applied health economics researcher. Some of the highlights of my work include the design of a data optimization module for HIV prevention strategies which is currently used by the National HIV Prevention Institute of Mexico (CENSIDA). I also helped design a videogame for HIV prevention among LGBTI communities, and co-wrote two peer-reviewed papers.

Conducted data analysis to evaluate the performance of Higher Education institutions in Mexico.

Bachelor'S Degree, Economics

Diploma, Near And Middle Eastern Studies, Diploma