Wanderloop is an online platform that helps travelers create personalized culture trips and live transformative experiences with the support of local hosts who provide their local perspective, promoting sustainable and regenerative tourism.Wanderloop is a tourism marketplace where we connect travelers with local hosts who share their interests, so together they can design a unique trip or enjoy an unforgettable experience, such as cultural, historical, or gastronomic tours, among many others. Additionally, we aim to provide our hosts with technological tools to help grow their businesses and support tourism in a sustainable way.

Responsible for the JGB Brand consisting of two business units and four categories such as alcohol, cotton, cotton swabs, facial makeup removers and home care cleaning products with sales of USD 20 M. Analysis of Categories P&L ensuring net earnings. In charge of creating, executing, and following up advertising campaigns in communication channels and points of sale. Responsible for defining and executing the innovation plan for both business units. Lead and inspire a team. Achievements:• Developed the right pricing strategy for two categories leading to an increase of 15% in sales • Proposed and executed a downsizing strategy for alcohol, resulting in a 6PP increase in net earnings• Executed product rationalization strategy leading to an 8PP increase in net earnings • Built and developed the Innovation Strategy and Pipeline for the next 3 years for both business units• Increased sales by 25% by creating influencer marketing strategies.

Responsible for creating and executing brand strategies through market and consumer analysis in Colombia, Bolivia & Venezuela with sales of USD 24.5 M and a marketing budget of USD 1.5 M. In control of the brand’s P&L assuring an increase in net earnings and in charge of creating 360o campaigns in both traditional and digital channels. Selected as leader of the company’s Portfolio Rationalization Task Force. Leader of a brand assistant and of the creative, ATL, BTL and digital agencies. Achievements:• Relaunched the mouthwash category generating an 18% increase in sales Vs. 2020 and 5PP in net earnings.• Created two new promotional products in dental flosses and grew 5% in sales vs 2020.• Launched 10+ innovations across the distribution channels, leading to 6 established product variations• Increased sales by 14% YOY by relaunching the brand, its positioning, establishing communication strategies leading to higher costumer engagement and developing the mom & pop channel• Increased brand awareness from 45% to 84% and Top of Mind from 1% to 5% in a 2-year span

Responsible for managing the Personal Care Business Unit in charge of 5 categories with sales of USD 5.3 M. Led a brand assistant.Achievements: • Restructured the business unit by reducing its categories from five to two and increased net earnings by 6PP. Developed the brands digital ecosystem creating presence and building awareness throughout all platforms.

Responsible for operational tasks for the brand Fluocardent and its four categories with sales of USD 19 M, ensuring campaign implementation across ATL and BTL channels as well as in points of sale. Managed marketing expenses budget ensuring resource optimization.Achievements: • Increased sales by 20% YOY and increased brand awareness in 7PP• Created the most successful online content strategy campaign generating customer engagement

• Cofounded an organic pasta sauce company, achieving market leadership and 234% sales growth in 6 yearsAchievements: Market leadership in the Atlantic region and a CAGR of 20% in sales growth in 6 years.

Responsible for developing and implementing branding and digital communications strategies to increase sales.Achievements: • Created the brands’ digital ecosystem building awareness and implemented influencer and blogger strategies increasing WOM and sales by 20% in two months.