Driving the marketing and commercial strategy for the new Canecão, most iconic cultural complex of Rio.

Leadership in the creation and implementation of the I Love PRIO platform, which brings together cultural, sports, and social sponsorships. Increasing from 16 to 44 sponsored projects in a year, consolidating the presence in events of high impact mainly in Rio de Janeiro and placing the organisation as a lovebrand of B2B.Projects in the Culture sector: Teatro PRIO (Jockey Rio) (Theater), ArtRio, PRIO Festival de Inverno (PRIO Winter Festival), PRIO Blues & Jazz Festival, Doce Maravilha (Music Festival), MECA (Music Festival), Prêmio da Música Brasileira (Brazilian Music Awards), Prêmio PRIO do Humor (PRIO Comedy Awards), Instituto Ziraldo (Ziraldo Institute), Fronteiras do Pensamento (Internacional Intellectual Conference), Cidade Matarazzo (Restoration), Carandaí 25 (Fashion Event), art exhibitions such as The Little Prince, Banksy, Frida Kahlo and Mundo Zira (Zira World).Projects in the Sports sector: PRIO Paralympics Team, FIA World Endurance Championship (McLaren), Porsche Carrera Cup Brasil, Dream Tour (Surf), Rio Marathon, Night Run, Circuito das Estações (Seasons Run Circuit).Projects in the Social Responsibility sector: Instituto Reação, Instituto Vini Jr, Favela Brass, Instituto Todos na Luta, Instituto Dona de Si, Rede Cruzada, Sem Barreiras, Orquestra Sinfônica Brasileira, Escola de Gente, inter alia.

Management and prospection of commercial projects for more than 70 artists, as well as sponsorship for more than 10 brands in events and music festivals.Management of more than 100 licensing projects and sponsorships, besides more than 5 clients accounts sponsored in events owned by the organisation.Fundraising more than R$ 4MM per year for commercial projects involving artists and events, using marketing strategies and relationship with clients such as Ambev, Heineken, Grupo Petrópolis, Banco do Brasil, Estácio, Netshoes, Rappi, inter alia.

Coordination of events such as product launch, conventions, workshops, encouragement of travels abroad and ceremonies with authority – Rally Dakar, Launch of MICHELIN (XM2, PRIMACY 3 and Pilot Road 3 tires), South America MICHELIN prizes, Green Nation Fest, inter alia.