Leading the Romanian and Bulgarian business to achieve financial targets and strategic objectives to ensure the future growth and prosperity of the business.

Leading the Romanian business to achieve financial targets and strategic objectives to ensure the future growth and prosperity of the business.

During my position as MD & NSD at Bunzl Distributie, I developed commercial procedures by sharing best practices and continuous improvement to protect the company's commercial position, including measurement tools to forecast success. I evaluated emerging business opportunities with a view to position the Bunzl Distributie’s sales resource and operational capability accordingly. I conducted team performance assessment, and recommended development plans to improve team performance and achieve business objectives. I built and strengthened professional working relationships based on mutual trust and confidence with custom key stakeholders.A few key achievements in this tenure include:• Functioned in conjunction with regional management to implement market development programmes and achieve a significant sales target of more than 8 % across CEE region.• Successfully established regional strategies regarding sales education and sales improvement programs for local teams, resulted in operational cost reduction by -8 %.• Spearheaded profit and loss management for 25M Euro business on an annual basis; acted as a legal administrator for Romanian business, encompassing 75 employees and five branches.Main competitors:Renania, SIDE, RTC, Enigma, OTI, Professional Cleaning Services and TAGMain partners:Kimberly Clark , Essity - Tork, Ansell, 3M, Uvex, Skida - Guide, Mapa, Diversey, Werner & Mertz Professional, P&G Professional, Ecolab and Nilfisk .Key customers:Continental (all productions facilities), Delphi Iasi, Pirelli, Ford Craiova, Bosh, Delonghi Romania, Metro, Auchan, Carrefour, Mega Image, Kaufland, Ibis, OMCRO and SVG distribution.

Reporting to local MD.Coordinating sales team - 5 regions (20 employees).P&L responsibilities for annual turnover and GM. Main competitors:Renania, SIDE, RTC, Enigma, OTI, Professional Cleaning Services and TAGMain partners:Kimberly Clark , Essity - Tork, Ansell, 3M, Uvex, Skida - Guide, Mapa, Diversey, Werner & Mertz Professional, Ecolab and Nilfisk .Key customers:Continental (all productions facilities), Delphi Iasi, Pirelli, Ford Craiova, Bosh, Delonghi Romania, Metro, Auchan, Carrefour, Mega Image, Kaufland, Ibis, OMCRO and SVG distribution.

As an international key accounts leader, I planned and presented reports on account progress, goals, and quarterly initiatives to share with team members, stakeholders, and for possible use in future case studies. I developed and implemented sector strategies for both direct and indirect sales. I played a lead role in new business pitches, and held responsibility for effective on-boarding of new clients.The following are highlights of the value I have brought to Diversey Romania Part of SealedAir:• Managed international key accounts for Romania and SEE Export Retail, Food Service, Channel and BSC (Romania, Bulgaria, Serbia, Bosnia and Herzegovina, Montenegro, and Moldavia).• Synchronised with key account teams in the assigned cluster to ensure optimal account business plan execution, market approach, and alignment on business priorities.• Accomplished 80 % of significant increase in market share for retail, and delivered 17 % sales growth on an annual basis.Main competitors:Werner & Mertz Professional, Ecolab, P&G professional, Kiehl, Nilfisk, Tennant, KarcherMain partners:Professional Servicies Romania, Bunzl, IGEFA - IMPACS, Diversystem Bulgaria, Eurosan (Bosnia & Hertzegovina, Serbia and Montenegro), MP International - Serbia Key customers:Metro, Auchan, Carrefour, Mega Image, Selgros, Hilton, Radisson Blue, Coca-Cola

While working as sector cluster director, I generated innovative ideas regarding future retail activities to ensure a cutting edge strategy, maintaining up to date knowledge of market place and competitors. I translated strategic goals into retail operational plans to achieve the targeted growth in sales and profit. I ensured new proposals meet the required return on sales prior to submitting any recommendations to stakeholders.A few key achievements in this tenure include:• Headed retail and food service in Greece, Romania, Bulgaria, Serbia, Croatia, Bosnia & Herzegovina, Montenegro, and Moldavia.• Received “Winner Performer Award” from Diversey CEO, as well as consistently recognized by executive leadership and management teams for outstanding performance in retail and food service.• Negotiated and consolidated international contracts with McD, Carrefour, and Ikea, resulted in 7 % business growth.Main competitors:Werner & Mertz Professional, Ecolab, P&G professional, Kiehl, Nilfisk, Tennant, KarcherMain partners:Professional Servicies Romania, Bunzl, IGEFA - IMPACS, Diversystem Bulgaria, Eurosan (Bosnia & Hertzegovina, Serbia and Montenegro), MP International - Serbia Key customers:Metro, Auchan, Carrefour, Mega Image, Selgros, Hilton, Radisson Blue, Coca-Cola, ISS , Sodexo, Eurest, McDonalds and YUM! brands (KFC, Pizza Hut, etc).

As a business unit manager, I improved performance of business unit by developing and executing direct and indirect sales sector strategies. I coordinated with marketing department to create and deliver accurate documents related to advertisement and promotional. I defined business unit’s sustainable development strategy, and implemented trade marketing action plans to win profitable business.The following are highlights of the value I have brought to Diversey Romania Part of SealedAir:• Led business unit for retail, food service, and C&C Romania and Balkans; reported to Sector Leader East Europe and Middle East.• Managed all aspects of sales process, monitored marketing competitor activities, and opened retail business by acquiring first customer, such as Billa Romania.• Extended distribution chain by adding two new distributors at national level, as well as expanded business in Moldova by adding two new distributors.

During my position at Johnson Diversey Romania, I created trade marketing plan for distributors and C&C, and meet pre-defined target for C&C channel. Delivered "The JD way of Selling” training to internal sales force and external for distributor's sales force. I recruited and mentored sales team to achieve assigned targets, and worked with marketing department to create efficient marketing material required in the sales process.A few key achievements in this tenure include:• Functioned as a division director for HoReCa, Building care, Distributors, C&C, and TASKI service, and directed reported to the GM.• Developed and trained service team for after-sales support• Managed to increase customer satisfaction by decreasing time spend in service of TASKI equipment from an average of 2-3 weeks to 2-3 days.• Expanded local business from Bucharest aria to national level, and improved business by 100 % from last year.

As a Key Account Executive Food - Cash and Carry Channel, I have brought following values to Unilever South Central Europe: (Nov 2005 to Feb 2007)• Expanded relationships with new and existing customers by proposing efficient solutions that meet customer needs. • Coordinated involvement of company personnel, including support, service, and management resources to meet account performance goals and customers’ expectations. • Defined and implemented strategic action plans to ensure optimal access of product portfolios. Selected Contributions:• Met assigned targets for profitable sales volume and strategic objectives in assigned accounts for C&C channel.• Developed, implemented, and synchronized customer and channel activity plans with an emphasis on trade marketing.• Monitored competitor’s activities, and administered the merchandisers and sales representative team for all UL brands.As a Distributive Account Manager - Food Solutions Division (HORECA), I have brought following values to Unilever South Central Europe: (Nov 2004 to Nov 2005)• Functioned in conjunction with internal and external stakeholders to develop cross-functional customer focused account plans, and identify specific tactics with agreed upon timelines and ambitious goals for C&C channel. • Remained up to date with relevant matters of the department, including company business, policies, and procedures.• Elaborated and initiated Food Solutions Products TTS for C&C and wholesalers aligned with the company policy.• Negotiated wholesale contracts, and monitored subsequent activities with METRO, SELGROSS, and domestic distributors.

As an Area Sales Supervisor, I have brought following values to Unilever South Central Europe: (Jan 2004 to Nov 2004)• Increased sales for designated territory through generation of new business by proactively targeting new customers. • Developed relationships with customers by providing the highest standard of customer service. • Visited customers to actively promote new products, and explained pricing and product models tailored to the customer’s requirements.• Coordinated a highly skilled team of sales representatives and distributor's sales force dedicated to the assigned areas.• Provided hands-on leadership and support to achieve maximum profitability and growth in line with the company vision.As an Sales Representative - East of Bucharest, AG, VL, DJ, GJ, MH, CS, HD, SB, OT, I have brought following values to Unilever South Central Europe: (Jun 2002 to Dec 2003)• Coordinated distributors' sales force (Aquila and Legato), and promoted Food solutions products across assigned area.• Conferred with sales managers in defining annual business plan for the sales function based on the defined corporate policies. Negotiated and secured multiple contracts with HORECA clients. Translated annual sales plan into quarterly, monthly, and weekly operational plans, as well as determined volume goals for food solutions products. • Monitored competition by gathering current marketplace information regarding pricing, products, and sales techniques.• Prepared and reviewed comprehensive reports related to sales and marketing, and submitted reports to sales head.