Gabriel Le Roi Email & Phone Number

Montreal, Quebec, Canada

Montreal, Quebec, Canada

• Developed and executed comprehensive product marketing strategies to position HR tech solutions effectively in the market.• Collaborated with cross-functional teams to align marketing efforts with product development, sales, and customer success goals.• Led GTM initiatives for new product launches, including defining target audiences, and distribution channels.• Created marketing collateral such as sales enablement materials, product guides, and presentations to support different team mainly through Sales enablement.• Collaborated with the content team to develop thought leadership content, positioning the company as an industry authority.

Montreal, Quebec, Canada

New York, États-Unis

Responsible for French speaking communities on homeis, it includes more than 30 different countries and over a hundred thousand users. Managing a cross functional team of 4 people. ♦ Marketing AcquisitionFollowing creation process: creation flow by copywriters and designers from different nationalities.Growth hacking through different online & offline channels- influencers marketing, guerilla marketing, partnerships and direct deals.CRM and communication. ♦ Content/ Moderation.Led the content team workflow, organizing brainstorms and implementing ideas and projects.Content Creation, Digital Storytelling, Brand & Content Strategy, and Online Content Creation. ♦ Business DevelopmentLeveraged technology to help immigrants around the world. Currently, partnering with Fin techs, neobanks, and key leaders in the remittance industry to offer innovative financial tools and resources that empower immigrants.

Région De New York City, États-Unis

- Implemented digital marketing campaigns from creation process to delivery (Instagram Ads, Facebook Ads, Google Ads, etc), reduced CPS by 40%.- Performed data analysis to generate meaning insights to improve KPI and drive optimizations with tools like Data Studio, Mixpanel.- Developed and implemented CRM strategy which increased email open rate by 12%.- Incorporated creative organic communication ideas for social media to drive acquisition and retention (average 20% conversion rate).- Events planning to enforce fidelity toward the brand.*Community Managementfacebook administrator of biggest French expat groups in the world: "Les Frenchys à New York"; "Les Frenchys à Miami"; "Les Frenchys à San-Francisco" gathering over 90k users -> moderation overtime and social strategy.

San Francisco, California

- Conducted competitive Intelligence report to get update market informations.- In charge of public relation, generated press releases, maintained database and relationships with journalists to insure campaigns coverage and spread advertisement.- Elaborated internal communication plan (weekly newsletter, logbook, etc).- Increased SEO/SEA operations to improve company visibility (Google Analytics, Google AdWords).

Région De Sydney, Australie

- Business Development - Managing partnerships- Web Development strategy- Marketing projects- S.E.O/S.E.A

Région De Paris, France

- Followed and Managed advertising campaign from briefs to deliverables (accounts - HARIBO, Office Depot)- Managed Customers Wallet.- B to B Communication (Internal and External Communication: Logbook, etc).- Account Planning (Market Analysis).- Competitive and Strategic Intelligence.- Following creation workflow with the creative team.- Helped production for campaign set up.

Région De Paris, France

GREEN UNITED MUSIC is an independent music organization based on 3 departments: Label, Publishing & Management, and produces music for film, advertising and TV.- Management of Digital Communication- Web Design- Presence on Social Networks- Selection of Weekly Playlist and Making Cover- Management Accounting- Management and drafting contracts

Région De Paris, France

- Following Customers and Journalists- Making Press Kit - Phone Call - Product Presentation to Bloggers and Journalists

Paris Area

Assistant Manager to Creative Projects

Paris Area

Radio Graf'hit is a Radio Station dedicated to alternative music.- Presentation of a daily program- Organize archives - Selection of tracks

Bachelor Of Science (B.S.), Integrated Marketing Communication

Master'S Degree, Marketing / Advertising

Activities and Societies: Student Association member : - Events organization - Funds management - Partnerships management

High School, Economic And Social Sciences