Gabriel Lloyd Email & Phone Number

Maple Ridge, Bc, Ca

Maple Ridge, British Columbia, Canada

 Lead the school district’s marketing department by planning, organizing, and managing its activities.  Develop comprehensive marketing strategies and plans to promote the district’s international education programs, initiatives, and services and maintain the department website. Oversee the implementation of marketing campaigns across every channel, including digital, print, social media, and events. Manages the marketing budget, allocates resources effectively, and ensures cost efficiency. Conduct marketing research and analyses to identify target audiences, market trends, competitors’ activities, and students’ preferences. Evaluate the effectiveness of marketing strategies initiatives and campaigns, track key metrics, and make data-driven recommendations for improvements. Collaborate with internal stakeholders to align marketing efforts with organizational goals and objectives.  Lead and supervise a team of marketing professionals, providing guidance, coaching, and performance evaluations.  Stay updated on industry trends, emerging marketing technics, and best practices to enhance the effectiveness of marketing strategies. Maintain relationships with external vendors, agencies, and media outlets to leverage partnerships and maximize marketing reach. Identify and collaborate with relevant partners, agents, and organizations, and develop and maintain distribution networks for district programs, initiatives, and services.

Vancouver, British Columbia, Canada

 Lead and oversaw the marketing divisions’ planning, organization, and implementation. Responsible for overall marketing and recruitment and overseeing the provision of support and services to students from Latin America, Brazil, Europe, and the Middle East. Responsible for the preparation of the annual marketing budget and for marketing strategies. Oversaw and stirred marketing strategies and efforts to strengthen the company’s marketing positions to achieve desired business goals. Responsible for driving strategic brand marketing activities including the direct responsibility of execution through close partnerships with agents and internal teams and other stakeholders. Responsible for developing and building long-term, strategic, and commercial relationships with recruitment partners through fairs, events, and in-person meetings. Responsible for overseeing the development of print and digital materials (brochures with a program overview, leaflets with in-depth program information, banners for presentations, newsletters, and social media). Oversaw market research and analyze program information on the industry and competitors.

Vancouver, British Columbia, Canada

 Manage and strategic planning, coordination, and implementation of the marketing division’s operations. Prepared annual marketing budget and marketing strategy in consultation with the marketing executive director. Organized and attended international education fairs, or agent fairs in other recruit new students, and new agents according to assigned markets. Liaised with both local and international student recruitment agencies and associations. Planned/ attended/followed-up agent visits according to assigned markets. Responsible for overseeing the development of promotional materials like the content of brochures websites, newsletters, and agent manuals for college programs and services special promotional offerings, and gifts according to assigned markets. Oversaw market research and analyze current information on the industry and competitors. Kept up to date in the industry through educational fairs, newsletters, trade, journals, surveys, networking, language association meetings, and the news. Applied this knowledge to the development of marketing strategies and international education services. Maintained and updated marketing database, agent contracts, and agent information ensuring that agents have all relevant updated promotions and material. Accountable for handling various other job duties related to his position.

Nova Lima, Minas Gerais, Brazil

 Managed, in 6 months, 14 projects in the Tourism Office at the City of Nova Lima (nationally recognized as a model of public administration), developing key partnerships for the city`s tourism development: food and beverage, sports and recreation, and environment. Increased by 112% the number of followers on Instagram after overseeing the digital marketing strategies and mentoring the Communications Team. Conducted a SWOT survey to understand the profile of each employee, which let us assign tasks more in tune with each team member’s profile, generating a higher team performance.

Brazil

 Managed the company’s marketing division operations, including planning and setting marketing advertising strategies, organizing and managing related team members, engaging and maintaining rapport with agents and external stakeholders, coordinating budgets, and authorizing related spending. Reported on market trends after leading and evaluating benchmarking and competitive analysis in international education marketing to identify great opportunities for growth and develop effective marketing strategies. Implemented the student recruitment department, training over 20 employees to handle various aspects of the recruitment process, including customer service, support, sales technics, and post-sales procedures. Developed strategic plans for teen members outlining effective approaches to engage potential students and their families, resulting and an annual acquisition of more than 150 new clients. Engaged in numerous educational institutions, language schools, and college fairs, including Alphe, ICEF, Wystic, ASSE. Actively interacted with international representatives from diverse countries. Crafted proposals highlighting opportunities within the Brazilian Market, resulting and the formation of enduring partnerships for international student exchange.  Delivered consistent support and assistance to 40 new and existing partners as part of short and long-term intercultural experience developmental projects. Oversaw the company's digital marketing initiative, including managing online advertising campaigns, social media presence, and website optimization. The objective was to implement digital strategies that successfully improved brand visibility generating significant web traffic and producing valuable leads. Developed and maintained relationships with key strategic partners and media outlets to enhance brand reputation and expand the company’s reach.

Brazil

 Coordinated more than 70 events with a great ability with public speaking (e.g. Orientation sessions on study programs, housing, immigration, and internationalization. Held 300-400 individual informational sessions per year creating presentation materials with dynamic PPT in an interactive format adapted to the audience program specifications. Increased the number of qualified leads after monitoring social media and website metrics (follower growth and engagement rate, website traffic, link clicks), implementing current digital trends while reaching audiences based on age, location, and interests. Maintain constant support to international students keeping track of their development, giving advice when needed, and maintaining focus on their academic growth. Monitored student satisfaction by developing a monthly assessment to ensure their expectations were met and prevent problems to escalate, overcoming cross-cultural issues, supporting them in resolving simple to complex situations and anticipating issues.

Charlotte, North Carolina, United States

o Advised over 200 students from different countries (Korea, Japan, Germany, Colombia, Mexico, Brazil, and others), providing pre-arrival and on-arrival support for their studies, documentation, and housing.o Analysed internal processes and made recommendations to reduce the number of pages from the manual, turning it more succinct and easier to understand.

Bachelor Of Administration In Tourism, Major In Administration For Tourism

Key Courses: ● Institutional Writing ● Tourism Planning and Organization ● Computer Science ● Communication ● Tourism Market Study ●.

United Nations Entrepreneurship Training Workshop (Etw), Business Administration And Management, General

Activities and Societies: The behavioural approach, which the ETW is based on, aims at developing entrepreneurship as a set of specific.

Senior Year As An Exchange Student, High School/Secondary Certificate Programs, Senior

Teacher Education And Professional Development, Specific Subject Areas

Methodology Training and in class presentation Skills development.