Gabriel Lora Email & Phone Number

Puerto Rico

Puerto Rico

Puerto Rico

Generate and maintain McCann Puerto Rico and UM’s (Universal McCann) digital marketing products and services. These products and services are centered on delivering leads, customer retention, targeted tangible conversions, and results in a positive return of investment for our clients. Furthermore, manage digital media campaigns and counsel our clients with regards to their digital marketing and digital media efforts, analytics and media mix strategies including budgets, milestones, goals, and deliverables.Brands: L'Oreal Paris, Garnier, Essie, Maybelline, belVita, MasterCard (& Caribbean), Coorslight, Peroni, BlueMoon, Reds, Oreo, Chips Ahoy, Dentyne, Hyundai, Hershey's, Kisses, Reeses, KitKat, Jolly Rancher, Kryzol, Mitsubishi Motors, OceanSpray, Kia, Pueblo, Tous, and J&JProvide weekly support to UM/McCann @ Dominican Republic, Honduras, Bahamas, Aruba, Panama, Jamaica, and Bermudas.Achievements: L’Oreal Paris: increased sales by 15% vs. 2013. MasterCard Priceless Puerto Rico: increased transactions by 4% vs. 2013. Mitsubishi: while only acquiring the account mid year, the brand increased 3 places in sales ranking (#3 vs. #6 in 2013) and increased brand awareness by 30% vs. 2013.Awards 2016:- SME Digital Awards - Bronze (Innovation)- SME Digital Awards - Silver (Digital Advertisement)- ADDY D4 Regional - Silver (Mobile/Social Media)- ADDY Caribbean - Gold (Interactive / Social Media)- Festival Caribe - Silver (Mobile)Awards 2015:- Festival of Media - Gold (Engagement)- Festival of Media - Bronze (Mobile)- SME Digital Awards - Silver (Mobile)- Festival Cúspide Bronze (Mobile)

San Juan, Puerto Rico

Provide detailed information and track media coverage of products or service, reporting to media buyers and corporate executives about the buzz surrounding the company and brands. Provide media research about when and where to advertise while supporting strategic media buying situations and media sales management. Manage and develop reports using tools such as: Media Brand Profile (MBP), Nielsen, Gaither, AdDynamix, and Ariana. Media Buyer, Post Buy Reports and Analysis for: Hershey’s, Mitsubishi, L’Oreal Paris, Maybelline, Garnier, Essie, Lancome, Tous, and Coors Light.

San Juan, Puerto Rico

Support account executives and planners to devise a campaign that meets the client's brief and budget while presenting ideas and costs. Support briefings with the creative team who will produce the advertisements from Online to Offline assets. Nonetheless, helping clients solve problems while making sure deadlines are met while checking and reporting on the campaign's progress for multiple brands for multiple account like: L’Oréal, MasterCard, Pfizer, and Mondelēz.

San Juan, Puerto Rico

Responsible for supporting the Director of Strategic Planning with the innovation of business development processes including but not limited to research, development, shopper marketing, and innovative business strategies for multiple account like: L’Oréal, MasterCard, Pfizer, and Mondelēz. Used tools like: Media Brand Profile (MBP)