Managed team of 12 in the development of a year-long, omni-channel campaign for the market leader in packaged sugar and sugar alternatives; work included market research, brand and sales lift studies, and management of a $6M budgetAppointed Media Account Lead, per client request, for a Nestle Purina incubator brand specializing in home pet-care; managed product validation and launch plan while decreasing advertising cost per acquisition by 19%Led a team of 7 in market research to identify the market size, consumer segments, product price and positioning, and brand messaging for US market entry of a biotech start up out of the UK

Managed the product launch campaign for an Ocean Spray incubator brand introducing CBD infused beverages; ran the test-market analysis – identifying audience segments to be utilized in the development of a national go-to-market planCreated executive-level performance report for DTC phone case brand that identified opportunity to increase performance by 23%, which led to a renewed contract of $155K in paid mediaOptimized media engagement for a bank, maintaining cost-per-lead 43% below industry average over the campaign

My experiences in this position have ranged from highly detail oriented media buying and optimization to strategy and media planning. I have experience on all major digital advertising platforms (Google, Facebook, Amazon, Pinterest, and GroundTruth).

As an intern, I researched various digital advertising platforms to add to the company capabilities. As a result of my project, Molio added Amazon and Pinterest to their advertising portfolio - both of which are relied on heavily today.

I worked on a team of interns as part of the sales and marketing team. I prepared and packaged sales options to present to school districts across the nation. I would contact district and school IT directors to set up appointments for the senior sales teams. I led the creation and packaging of sales offers to two large school districts resulting in a multi-million dollar opportunity with over $400k in revenue for the company.