• Responsible for developing campaigns with automation processes and executing multichannel journeys (SMS, e-Mail, Push Notifications, Whatsapp, Telegram, among others) through a consumer relationship perspective.• Development of complex showcases using AMPScript.• Monitoring of multichannel journey and communication data for diagnosing improvements in metrics.• Analysis and implementation of new customer contact channels.• Management of communication relationships in projects… Show more • Responsible for developing campaigns with automation processes and executing multichannel journeys (SMS, e-Mail, Push Notifications, Whatsapp, Telegram, among others) through a consumer relationship perspective.• Development of complex showcases using AMPScript.• Monitoring of multichannel journey and communication data for diagnosing improvements in metrics.• Analysis and implementation of new customer contact channels.• Management of communication relationships in projects involving 6+ Business Units. • Creation of communication planning and strategies.• Development of Behavioral Communication Journeys utilizing Einstein Email Recommendations AI + Behavioral Triggers. Show less

• Development of automations and queries using T-SQL.• Structuring and creating Multi-Step Journeys for Email Marketing/SMS/Push Notifications.• Analysis and handling of data.• Creation of Email Marketing assets using HTML/CSS/AMPScript.• Integration with Sales Cloud.• Configuration and implementation of Marketing Cloud across multiple accounts.• Implementation of SFMC Einstein (AI integrated into the platform).