Gabriel Perea Email & Phone Number

Remote

● Train and guide junior paid search team members.● Develop and execute strategic initiatives for search campaigns including planning, structuring, forecasting, testing, and optimizing.● Lead day-to-day management and optimization of the clients’ paid search campaigns.● Ensure successful implementation and launch of campaigns with robust QA.● Proactively communicate project needs, statuses, timelines, and results to internal and external teams.● Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, Google Ads, Domo, and proprietary systems.● Identify areas of improvement where automation can be implemented to improve conversions.● Develop testing protocols with measurable outcomes and key action steps.● Utilize data modeling and bid management tools to maximize the effectiveness of campaigns.● Work closely with other internal departments such as Tech, Creative, and Accounts to develop fully-integrated search campaigns.● Support and mentor account team to prepare them to lead client accounts, including communication, calls, meetings, and emails.

Santa Barbara, California & Remote

I provide digital marketing services to businesses and nonprofits.https://gabeperea.me/https://www.afs4kids.org/• Increased organic search traffic by 123% in 2018 vs 2017, and 53% in 2019 vs 2018, through technicalimprovements of the site, local business listing optimizations, and keyword research with Ahrefsto guide blog content development. Content was written by Matt Kaplan.• Implemented conversion tracking and a landing page to capture foster parent leads. There was no conversion tracking prior to this, so a comparison isn't possible, but the landing page continues to generate leads.https://campcaninesb.com/• Technical SEO fixes on the site, improved and expanded their business listings, and consulted on social media best practices.• Quality leads increased by ~25% YOYhttps://ajaxrefrigerationandac.com/• Rebuilt their site to be fully responsive (kept original design), implemented OnPage SEO fixes, and built up citations to improve local SEO. From 0 organic search traffic to over 300 unique visitors in a month within a few months of working on the site.• The client confirmed a 500% ROI.https://www.uaejjf.com/• Acquired over 400 competitors for the 2018 tournament in Orlando, FL on a budget of $850.Utilized Google Search campaigns and both Facebook and Instagram traffic ads. I leveraged lookalike audiences and brought on members of my team to create compelling graphics for the ad campaigns.• The 400+ competitors exceeded the client’s goal by ~20%

Santa Barbara, California, United States

• Managed $1M book of business, managing marketing services for 9 customers with 70 properties on contract.• Boosted client’s digital marketing performance by implementing and managing services, reviewing web analytics and identifying trends, and delivering monthly marketing performance reports with strategic recommendations.

Santa Barbara County, California, United States

Assisted in the company's digital marketing efforts through PPC management.Provided monthly reports on social media, SEO & PPC efforts. • Decreased CPA by 42.33% YOY on the PPC campaigns. • Increased the ROAS by 69.95% YOY on the PPC campaigns.

Santa Barbara, California Area

• Grew the site’s organic traffic from 5k/month in April 2013 to a high of 150k/month through content development and social media management.• As she eased into retirement the site has settled on roughly 40k/month.Developed the current version of her site in 2019 and managed her social media profiles:• https://www.callagold.com/• https://www.facebook.com/callagoldjewelry/• https://www.pinterest.com/callagold/• https://www.instagram.com/callagoldjewelry/

Professor: Dr. James Amirkhan, Freshmen Stress Overload Scale StudyVisited professors to recruit for participation in research, visited classrooms to recruit freshmen and facilitate data collection, entered data into SPSS, analyzed data, presented data in a full-length presentation to report our findings.

Bachelor Of Arts In Psychology, Psychology

Activities and Societies: Stress Research Lab

Associate Of Arts (Aa) Liberal Arts And Sciences With Emphasis In Social And Behavioral Sciences, Criminology

Associate Of Science (As) Administration Of Justice With Emphasis In Criminology, Criminology