In 5 years of experience at B4A, I am proud to have contributed to the growth and success that the company is experiencing today, through actions that directly impacted the development of the B4A brand in the market, as well as the company's B2B sector . During this time, I was able to help the company achieve aggressive goals, secure two rounds of investment (R$40 million) and be part of the team that doubled the company's size for two consecutive years.Key Job Roles:- Orchestrated data-driven marketing campaigns across multiple channels (social media, email marketing, SEO content, Digital Ads), ensuring a 25% year-over-year revenue growth.- Refined the unique selling proposition (USP) and brand messaging to pitch the company to investors, leading to two investment rounds within a year, totaling R$40 million.- Spearheaded cross-functional teams (content creation + IT developers) in the launch of SaaS products, B2B services, mobile apps, and websites.- Developed brand positioning and PR strategies, resulting in brand promotion in international media outlets such as Yahoo Finance and Bloomberg.- Integrated the leadership team responsible for designing the B4A Connect platform, responsible for connecting consumers, digital influencers, and beauty brands.

Key Job Roles:- Crafted and executed end-to-end marketing campaigns across multiple channels (social media, email marketing, SEO content, Digital Ads) ensuring an ROI ratio above 5:1 year-over-year.- Implemented lead generation strategies that have resulted in the sale of over R$50 million in B2B services per year.- Designed CRM workflows, email marketing automation, and copies responsible for nurturing relationships with B2B partners and carrying out cross-sell and upsell actions.- Worked alongside the sales team, preparing sales pitches, presentations, reports, case studies, white papers, and more.

Key Job Roles:- Created marketing content and copy to promote the local offer and increase sales. - Managed social media campaigns, becoming the franchise unit with the largest account.- Structured and tracked consumer data to create automation and email marketing campaigns.- Organized events, PR, and produced media releases with national impact.- Conducted workshops and online courses on digital marketing and e-commerce.

- Created content and managed social media accounts, including digital ads.- Implemented automation and email marketing campaigns. - Promoted events and exhibitions that attracted more than 100 thousand people each year.- Guaranteed the publicity of the museum's activities in the national press, with monthly features.