Largest advertising vehicle and Market Place for Off-road Products in Brazil, with more de 4 millions revenue in 2023.My main focus was on building and maintaining relationships with customers and optimizing our online presence. I expanded the customer base, mostly through Instagram, which became our core sales channel, reaching more than 150,000 users and representing 1/3 of the off-road market in Brazil. I conducted market research to identify new product and service opportunities, developed strategic partners (dealers, distributors and manufacturers) and managed CRM and Mail-Marketing performance. Under my leadership, we achieved significant results, including a base of more than 100,000 active leads/customers and enabling more than 4 million in sales in the off-road segment annually (Motorcycles, parts, equipment and accessories). Main activities:- CRM plan, through Ominichannels actions at events, NPS surveys, Mail-Marketing, Opt-in, Cross-Sell, SMS, among others to increase customer loyalty and LTV.- Sales funnel performance management and account management- Development and implementation of new products and services.- Affiliate strategies: Development and management of the affiliate program to boost sales growth.- Monitoring and optimization of key KPIs.- Leadership and participation in Agile Projects to improve and implement new Management, CRM and B.I. processes and tools.Main results achieved:* Base of over 100,000 active leads/customers.* Gross revenue: Over R$ 4.000.000,00 in sales 2023.* Instagram: 150,000 users.

Successfully built Veloce Garage from scratch and transformed it into one of the Top 20 largest resellers in the segment within three years, and Top 5 in online presence and sales.Led a team of ten across Sales & Operations and Digital Marketing, fostering a collaborative and motivating work environment.*2023 Gross Revenue:* $3.5 million.*Sales & Operations:*- Planned and managed the performance of the Sales and Customer Service teams.- Developed strategic partnerships and negotiated commercial terms with suppliers, partner companies, and clients.- Managed the performance of the Sales Funnel and Account Management.- Reviewed key KPIs and implemented action/optimization plans.- Strategically managed the e-commerce operation, including Product Planning, Stock Management, Pricing, and Logistics.- Participated in Agile Projects to improve and implement new management processes and tools, including CRM and Business Intelligence (B.I.).- Defined Price/Product Strategies and Account Management across various Marketplaces.*Digital Marketing & E-commerce:*- Planned and executed Digital Marketing strategies, including a promotional calendar and actions across different sales channels, aligning with the Sales Plan.- Defined the Investment Plan in accordance with the Sales and Promotional Calendar and Channel Strategy.- Developed and managed affiliate strategies to boost sales growth.- Implemented a CRM plan through omnichannel actions at events, NPS Surveys, Mail Marketing, Opt-in, Cross-Sell, SMS, and more to enhance customer loyalty and increase Lifetime Value (LTV).- Led and participated in Agile Projects to improve and implement new management, CRM, and B.I. processes and tools.- Managed the performance of key e-commerce KPIs and Investment and Media Plans.*Main Results Achieved:*- Revenue growth (2020-2023): 717%.- Reduced average stock turnover from 3.5 months to 1.5 months.- Top 3 largest accounts on Mercado Livre in the segment.

- Processing/Settlement of Buy/Sell; Future; Arbitration; Remittance and Headge operations (Foreign Exchange)- Processing/Settlement of NDF, SWAP and Options operations (Derivatives)- Support the Traders Desks in closing Deals and processing Buy/Sell and Rent Stock operations. - Involvement in a number of procedural and systemic improvement projects (replacement of systems, development of new tools, procedural and system adjustments, in the face of new regulations and laws from Bacen, CVM, SELIC and CETIP (B3).Main Results:* Developing a more critical eye for managing/participating in Agile Projects to implement and optimize new Management Systems, Tools and Processes/Flows.* Greater experience in interacting with global teams.* Advanced knowledge of the financial market in general, finance, pricing, cost management and investment plans.

- Organizing and conducting Design Thinking events to understand customer needs and propose customized solutions. - Supporting the sales team in identifying business opportunities and converting them into SAP solutions.- Updating and presenting the Sales Funnel Report to the Board of Directors.Results achieved:* Significant improvement in my communications skills, negotiation with clients and presentations skills.* Increased naturalness and experience in meetings and contacts with Management and C-Levels.