Gabriel Tinoco

Gabriel Tinoco Email and Phone Number

Gerente Corporativo de Marketing @ Grupo Loeffler-Russek
Mexico City, Mexico
Gabriel Tinoco's Location
Mexico City, Mexico, Mexico
Gabriel Tinoco's Contact Details

Gabriel Tinoco work email

Gabriel Tinoco personal email

About Gabriel Tinoco

Marketing professional with more than 15 years of experience, leading successful brands at local and regional level across LATAM. Passionate about marketing, recently I held a Digital Marketing course from the University of Edinburgh, I also successfully developed influencers programs and content creation on social network for different categories. Experienced in global FMCG companies, creating communication strategies and marketing campaigns for new products, brand positioning and go-to-market. In more recent years I cofounded Grano de Terra (Coffee brand). A key team member with project manager skills, strategic thinking, teamwork oriented, focused on achieving marketing results with a healthy P&L

Gabriel Tinoco's Current Company Details
Grupo Loeffler-Russek

Grupo Loeffler-Russek

View
Gerente Corporativo de Marketing
Mexico City, Mexico
Website:
glr.mx
Employees:
32
Gabriel Tinoco Work Experience Details
  • Grupo Loeffler-Russek
    Gerente Corporativo De Marketing
    Grupo Loeffler-Russek
    Mexico City, Mexico
  • Armstrong Laboratorios De México S.A. De C.V.
    Gerente De Marketing
    Armstrong Laboratorios De México S.A. De C.V. Mar 2023 - Present
    Ciudad De México, México
    Gerente de Marketing Pediculosis México y USA.
  • Grano De Terra
    Co-Founder And Marketing Manager
    Grano De Terra Sep 2022 - Oct 2024
    México, Mexico
  • Bajaj Auto Ltd
    Director De Marketing Latam
    Bajaj Auto Ltd Sep 2021 - Aug 2022
    Mexico City, Mexico
    • Responsible for the development of the ABP across LATAM.• Responsible for the innovation pipeline, go-to-market and launch plan.• Responsible for adapting communication strategies to local markets throughout LATAM region.• Responsible for the Digital Marketing strategy, Influencers Army and Pulsarmania show program (Reality show).• Responsible for local MKT plan aligned with the Country Managers.• Contribute to local MKT events aligned with global strategy.
  • Grano De Terra
    Co-Founder And Marketing Manager
    Grano De Terra Nov 2018 - Nov 2021
    Mexico City, Mexico
    - Desarrollo del plan estratégico a 5 años.- Responsable por el pipeline de innovación, incluyendo los lanzamientos de nuevas regiones como Chag Oaxaca, café soluble Mattino y café soluble Mattino Canela. - Desarrollo estratégico de productos y portfolio por canal. - Responsable de las actividades en medios digitales. - Responsable del seguimiento a la actividad comercial de la marca.- Contacto con los productores de las áreas más importantes para cultivar café en México, Veracruz, Chiapas y Oaxaca para desarrollo de productos y abastecimiento. - Estrategia de precios por canal y tipo de cliente.
  • Sc Johnson
    Marketing Manager Air Care & Ziploc For Northern Latam
    Sc Johnson Jul 2018 - Nov 2018
    Mexico City, Mexico
    • Responsible for SOM results across Northern Cluster (Mexico, Central America and Andean).• Responsible for Categories P&L total Northern Cluster results. • Responsible for Glade and Ziploc brand positioning, pricing strategy and communication strategy. • Responsible for the 4-year innovation pipeline and seasonal projects.
  • Scj
    Marketing Manager Pest Control For Northern Latam
    Scj Jul 2017 - Jul 2018
    Mexico City, Mexico
    • Responsible for Category SOM results across Mexico and Central America.• Responsible for Category P&L total MexCAM region. • Responsible for Raid, Baygon and OFF! brand positioning and pricing strategy.• Responsible for Raid, Baygon and OFF! communication strategy.
  • Sc Johnson
    Manager Strategic Corporate Initiatives For Latam
    Sc Johnson Jan 2017 - Jul 2017
    Racine, Wisconsin, United States
    • SVP LATAM support in regional projects. • SVP LATAM support with key categories, reviewing and aligning categories growths for LATAM. • SVP LATAM support during the elaboration of the new fiscal year plan. • Responsible of the Share of Market across LATAM region.
  • Sc Johnson
    Sr. Brand Manager Pest Control For Mexico And Central America
    Sc Johnson Sep 2016 - Jan 2017
    Mexico City, Mexico
    • Responsible of CAMA & CAMP Segment. • Responsible of communication strategy (TV & Digital). • Responsible of Donation Plan OFF! • Responsible of PR Campaign CAM • Responsible of Strategic Plan & Pricing Strategy
  • Sc Johnson
    Sr. Brand Manager Home Cleaning For Mexico And Central America
    Sc Johnson Oct 2015 - Sep 2016
    Mexico City, Mexico
    • Responsible of Toilet and Furniture categories (Mr. Musculo and Pledge Brand). • Responsible of innovation pipeline and deployment of local needs. • Responsible of Pricing Strategy and POS. • Responsible of communication strategy (TV & Digital).
  • Reckitt Benckiser
    Sr. Brand Manager Regional For Central America (Based On Costa Rica)
    Reckitt Benckiser Jul 2012 - Jan 2013
    Costa Rica
    Responsible for Disinfection and Lavatory Categories within Central America.Actions:- Developed Recover Plan for Brasso (Q4`12) - Communication Plan for Lysol (Q1`13)- Marketing Plan 2013Results:- Lysol 11% above Sales Plan (end of 2012)- Brasso 3% above Sales Plan (end of 2012)- TBC segment gained 300 bps in SOM
  • Reckitt Benckiser
    Sr. Brand Manager (Mkt)
    Reckitt Benckiser Sep 2009 - Jun 2012
    Mexico City Area, Mexico
    2011 - 2012 June Vanish2009 - 2011 July - Air Wick
  • Unilever
    Brand Building & Brand Development
    Unilever Sep 2006 - Sep 2009
    Mexico City Area, Mexico
    Knorr Brand Development Regional North Latam Foodsolutions Hellmann's Brand BuildingMaizena Pronto Brand Building
  • Nestle
    Consumer Marketing
    Nestle Jun 2001 - Dec 2002

Gabriel Tinoco Skills

Shopper Marketing Customer Marketing Trade Marketing Customer Insight Marketing Management Market Planning Ac Nielsen Market Analysis Brand Equity Marketing Strategy Product Marketing Market Research Consumer Products Marketing Communications Segmentation Brand Development Brand Management New Business Development

Gabriel Tinoco Education Details

Frequently Asked Questions about Gabriel Tinoco

What company does Gabriel Tinoco work for?

Gabriel Tinoco works for Grupo Loeffler-Russek

What is Gabriel Tinoco's role at the current company?

Gabriel Tinoco's current role is Gerente Corporativo de Marketing.

What is Gabriel Tinoco's email address?

Gabriel Tinoco's email address is ga****@****hoo.com

What schools did Gabriel Tinoco attend?

Gabriel Tinoco attended The University Of Edinburgh, Tecnológico De Monterrey.

What skills is Gabriel Tinoco known for?

Gabriel Tinoco has skills like Shopper Marketing, Customer Marketing, Trade Marketing, Customer Insight, Marketing Management, Market Planning, Ac Nielsen, Market Analysis, Brand Equity, Marketing Strategy, Product Marketing, Market Research.

Who are Gabriel Tinoco's colleagues?

Gabriel Tinoco's colleagues are Julieth Dominguez, Jorge Alberto Aguilar Velázquez, Sandra Martinez, Linda Katherinne Cardenas, Karol Lezcano, Orlando Manuel Regino Bernal, Yuly Ximena Rengifo Lopez.

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