- Develop machine learning models to enhance customer experience and optimize funnel conversions, including lead scoring, clustering for segmentation, re treatment prediction).- Execute data engineering and modeling with Airflow and dbt to automate workflows and transform raw data, improving data visualization and insights for stakeholders.- Collaborate with marketing teams as the BI contact, leading and executing initiatives to improve marketing efficiency.

- Translated CRM business questions into actionable insights using SQL, Python and Looker.- Created reports, visualizations, and A/B test analyses to support data-driven decisions.- Leveraged data analysis to design personalized customer journeys and boost conversion rates.

- Create data sources together with data engineers.- Data extraction, wrangling and modeling with SQL, R and Python.- Create dashboards in Tableau for data visualization.- Analyze real estate market trends: demand, supply and prices.- Develop data stories derived from multiple data sources to provide tailor-madeinformation adapted to publication for the company's target audience (customers,journalists and politicians).- Support social media manager with data driven content, and performance reports.

- Evaluate and determine car prices on a real-time online wholesale platform.- Communicate with national and international subsidiaries with a focus on the Italianmarket.- Carry out prices and automotive competition analyses for the Italian used car market.- Collaborate with a team on the development of Auto1's international pricingstrategy.

Responsible for: developing a routine for the extraction andtransformation of data from the business management system to load intoMS Power BI; and creation of business dashboards with important metricsand analysis. - Created different dashboards about customers, financials and KPIs tosupport senior managers in their decision making for the short, mid andlong term business plan.

- Collaborated in a team to liaise with market research agencies and internalclients. The objective was to assure the quality of information providedby quantitative and qualitative research conducted with customers of theautomotive industry segment for Brazil and Latin America. - Carried out data analysis to evaluate the quality standards of FCA's dealersand products, and helped the development of new products.- Participated in a working group to create Power BI dashboards aimed tofollow the results of market researches in real time.

Collaborated with an international team to analyze data and find the rootcauses of delayed software development projects.