Gabriel is a communication and marketing professional with more than 15 years of experience. He is founder of the New School Communications and co-founder at Elv.ai. Before that, Gabriel worked in corporate communications for Allianz – Slovenská poisťovňa and Penta Investments.Gabriel earned two degrees from Comenius University in Bratislava – a Masters and PhD in Political Sciences. He completed an internship at The Center for Electoral Politics and Democracy at Fordham University in New York and a Social Media Management course at Georgetown University in Washington.Currently, he is an external member of the Department of Political Sciences at Comenius University in Bratislava. His research is focused on political communication and campaigning, with a deep focus on social media tools and networks.Enthusiastic about social media and communication data, Gabriel believes that PR must be more focused on an analytical approach than an intuitive one. He regularly comments and analyzes communication on website www.newschool.sk.