I connect whisky enthusiasts, investors and businesses with the finest casks from renowned distilleries. Guiding clients through:Whisky cask selection and procurement.Market analysis and trend identification.Cask valuation and appraisal.Whisky education and consulting.Exit options, bottling & more.

Negotiated and secured prime locations with retail leaders such as Watson’s Group, YATA, Central Market.Established wholesale F&B partnerships with established names such as Ritz Carlton, Hong Kong Club, Jockey Club, Kerry Hotel, and others.Built and managed relationships with key suppliers and departments in HK & Europe.Expanded product road map by analysing trends, competitions, and customer feedback. Identified untapped opportunities such as introducing new world whiskies to the market.Created sales channels and network leading to an increase in revenue by 30%. E.g. e-commerce, offline events, and F&B business collaborations.Trained the sales team by developing localised sales and product knowledge manuals for staff, resulting in more retail sale conversions, including top shelf spirits such as Port Ellen, Macallan, 100-year-old Delord Armagnacs, and more.Consulted for other teams in Taiwan, Beijing, Shanghai, Macau, Korea and Manila. Provided structure and insight for operation, training, expansion and business development.

Conceptualise and implement festival; fine-tune festival identity, festival set-up, activities & schedule.Create present deck for partners; secured vendors from industry leaders e.g. Las Flores, Craftpoint Brewing, Rambla, & others.Sales pitch for sponsors: secured sponsors from GrabTaxi, Madaue Foam & others.Planning and implementation of marketing campaign.

⦁ Assisted sales team; securing deals with key vendors including JFC International, creating sales deck, researching leads.⦁ Lead on-site team with festival duties, allocating and delegating tasks.⦁ Adding input to marketing strategy; creating social media content, assist with radio interviews & more.

⦁ Designed and implemented online/offline marketing strategies to promote brand awareness; created online presence as well as in store campaigns.⦁ Monitoring sales performance and customer satisfaction. Tracked in-store sales with marketing campaign.⦁ Customer relations; assisted with customer inquiries.