Successfully develop and implement marketing, communication and product development plans to maximize transaction volumes and opportunities across the region. Increased brand awareness brand awareness by an average of 20%; Trust Ratings by 22% and Transaction growth by 15% in first year.Analyse relevant competitor strategies & price, product and service offerings, document and assess, share findings with possible solutions, considering impact of recommendations on P&L, Agents and customers.Design and execute profitable corridor marketing strategies to work in synergy with send markets and aligned to the marketplace. Implement ongoing ATL media and tactical campaigns to drive increases in transaction volume and market share. Planned and executed worldwide Nigeria at 50 celebrations within MoneyGram inducing a 15% transaction growth

Development and Implementation of marketing/communication planDevelopment of new products/servicesManagement of branch merchandising/brand ensuring consistency of brandingManagement of Bank's call centreManagement of external events and communications

Responsibilities and Achievements Development of new customers and channels in new markets within the West Africa sub region. Made in roads into Nigeria, Togo, Benin, Burkina Fasso and Senegal increasing exports sales by 20% by end 2003 Responsible for the conduct of market research and the delivery of relevant information for management decision. Establish a system of collecting information for market size determination which also helped in monitoring performance viz. a viz. competitionAs the project leader, successfully developed and launched two new products, namely Torch Elegance and Prestige which by the end of 2003 accounted for 5% of total Pioneer Aluminium salesResponsible for the development and implementation of annual brand/product plans. Developed copy strategies/positioning statements for the three Pioneer Aluminium brands which facilitated their management Manage the corporate and product communication development and their deployment.Led and managed the planning and organization for all Annual General meetings of shareholders

Responsibilities and AchievementsDetermine research needs and drawing market research plan for approval and subsequent implementationSet up an in-house research unit that undertook several researches to aid management decision makingInterpret relevant media/audience information to influence buying processes and choicesDeveloped and maintained a brand health check module that supplied periodic information to brand/marketing managers on the health of their brandsManagement of Research Agencies to ensure quality fieldwork and on time delivery of researches commissionedPerformed Brand Management and Media duties as when necessary OTHER EXPERIENCESExport documentation and ProcessingOrganization and Participation in Trade fairs (Local/Sub regional)Developing Spend Plan and Monitoring Brand SpendMedia Negotiations/BuyingAs a member of the technical committee of the 5th National Banking Awards helped developed the methodology, questionnaire and scoring criteria etc for the 2005 AwardsAs chairman of the launch committee, managed the successful launch of the National Visa Settlement Service involving Ecobank, Stanchart, Stanbic, Barclays and SG-SSB Ltd MARKET RESEARCH EXPERIENCESManaged a host of researches spanning some 15 years, working as Asst. Research Manager in Unilever and later on as lead consultant for Lloyds Research, Executive Decisions and Data Management Consult respectively