I lead the development and execution of integrated digital communication strategies that elevate our organization's visibility and engagement within the community. My role encompasses managing multiple social media accounts, producing compelling content, and collaborating with diverse teams to ensure alignment with our organizational goals.Strategic Leadership: Developed and implemented a comprehensive digital communication strategies, driving brand awareness and engagement across eight… Show more I lead the development and execution of integrated digital communication strategies that elevate our organization's visibility and engagement within the community. My role encompasses managing multiple social media accounts, producing compelling content, and collaborating with diverse teams to ensure alignment with our organizational goals.Strategic Leadership: Developed and implemented a comprehensive digital communication strategies, driving brand awareness and engagement across eight social media platforms, including Twitter, Instagram, Facebook and LinkedIn.Content Creation & Management: Produced high-quality, engaging content that resonates with our audiences, supporting our mission to provide equitable, community-focused journalism.Website Management: Utilized open source CMS to update the Resolve Philly website, ensuring that all content is current and optimized for search engines.Social Media Growth: Successfully increased Resolve Philly’s LinkedIn following from 0 to 1,286 followers in just over a year, employing data-driven strategies to enhance audience engagement and reach.Metrics & Analytics: Leveraged analytics tools to monitor and assess the performance of digital campaigns, enabling continuous optimization and adjustments based on audience insights and trends.Collaboration & Communication: Partnered with cross-functional teams, including the Equally Informed Philly team, Modifier team, Philadelphia Journalism Collaborative team, Documenters team, Our Kids team, and internal teams like the X team.Mentorship & Team Development: Managed and mentored an intern, crafting an onboarding document to guide her through her first two weeks and ensuring she connected with the right team members, fostering her growth within the organization.Community Engagement: Oversaw the management of a Spanish text line, ensuring the dissemination of critical information to our Spanish-speaking audience and enhancing access to resources within the community. Show less