Gabriela Fleury De Castro Email & Phone Number

Shelbyville, Indiana, United States

Knauf Insulation North America sustainability strategy development and implementation.

Provide high level strategic consulting services to private companies including startups, turnaround challenges, and companies in fast growth mode. Provide sustainability advisory, as well as develop extension plans, brand books, and growth strategies for companies.

Developed the umbrella strategy for the holding company (Hayman Woodward Corporation) and its drill-down through all companies within the group to create one common mission, vision and values systems, as well as consistent brand and operating standards. Accountable for all institutional marketing and corporate social responsibility strategies.✔Created.

Provided high level strategic consulting services to this startup NGO and delivered expert advice in areas including strategic planning, sustainability, best practices implementation, process improvement initiatives, value proposition, and innovation.

Developed the company’s ESG/sustainability program strategy, addressing topics such as waste elimination, recycling, climate change, resource optimization, social inclusion, and human rights.✔Led the development and execution of the circular economy and solid waste/post-consumer packaging (PCP) program vision, commitments, goals, targets, and.

Provided strategic, innovation and technical advisory on projects aiming to reduce the environmental impact of the international product portfolio including greenhouse gases (GHG) emissions protocol and life cycle analysis (LCA), as well as create packaging and formula adaptation to fulfill market needs and ensure compliance with national laws and.

Selected to spearhead the start-up of Ybios, a joint venture of Natura, Centroflora and Orsa Florestal. Delivered a new strategic plan, including business model, new market segments and customer approach. The plan was successfully implemented and the company was acquired by Centroflora in 2011.

Developed start-up structure and go-to-market strategy including business model, product portfolio definition, pricing, sales forecasting, market analysis, and managed day to day operations of the business unit for Brazil and LATAM.

Oversaw the design and implementation of marketing, promotional, and advertising campaigns to enhance brand identity and awareness with emphasis on driving revenues, championing company brands and expanding customer base.

Provided setup and daily operations management of the microbiology laboratory, and Served as a technical coach for internal sales force and distributors.

🎓 Mba In Marketing, Minor In Personnel Management

Bachelor Of Science Degree In Pharmacy And Biochemistry

Ecoliteracy Course In Sustainability