Gabriela Fleury De Castro Email & Phone Number

Shelbyville, Indiana, United States

Knauf Insulation North America sustainability strategy development and implementation.

Provide high level strategic consulting services to private companies including startups, turnaround challenges, and companies in fast growth mode. Provide sustainability advisory, as well as develop extension plans, brand books, and growth strategies for companies.

Developed the umbrella strategy for the holding company (Hayman Woodward Corporation) and its drill-down through all companies within the group to create one common mission, vision and values systems, as well as consistent brand and operating standards. Accountable for all institutional marketing and corporate social responsibility strategies.✔Created processes, KPIs and a formal training program for the main company of the group, contributing to sales growth of 120% and an increase in employees from 42 to 116 in FY 2018.✔Developed the Holding’s mission and vision for the next 10 years based on megatrends studies and the United Nations’ sustainable goals.✔Reorganized and established a strong governance and policies to improve decision-making.✔Defined sustainability goals, key performance indicators and short-/long-term plans.✔Proposed core business strategies, values and sustainability integration.

Provided high level strategic consulting services to this startup NGO and delivered expert advice in areas including strategic planning, sustainability, best practices implementation, process improvement initiatives, value proposition, and innovation.

Developed the company’s ESG/sustainability program strategy, addressing topics such as waste elimination, recycling, climate change, resource optimization, social inclusion, and human rights.✔Led the development and execution of the circular economy and solid waste/post-consumer packaging (PCP) program vision, commitments, goals, targets, and objectives.✔In partnership with ESG leading consultants, developed the first solid waste management inventory and lead global data collection. ✔Responsible for managing data collection, framework, roadmaps and assurance to evaluate and support disclosure of Natura’s ESG performance in synergy with GHG protocol. ✔Championed the development of a reverse logistics program business plan for post-consumer packaging and the construction of a unique policy for the sustainable use of post-consumer recycled material.✔Supported Communications, Marketing, and Investor Relations teams in developing content for internal and external key audiences, focused on meaningful sustainability initiatives and projects, as well GRI reporting. ✔Presented proposals and recommendations to the Executive Leadership Team and partnered with business and function directors to integrate sustainability practices into strategic and annual goals across the enterprise.✔Conducted research and formalized risk and materiality assessments with key stakeholders.✔Drafted and implemented new organizational manuals, policies, educational programs and governance that addressed ESG topics.✔Partnered with Brand and Marketing teams to align the new sustainability value proposition, drivers and drill down to brand books.

Provided strategic, innovation and technical advisory on projects aiming to reduce the environmental impact of the international product portfolio including greenhouse gases (GHG) emissions protocol and life cycle analysis (LCA), as well as create packaging and formula adaptation to fulfill market needs and ensure compliance with national laws and regulatory affairs requirements. ✔Led cross-functional international teams on complex projects in transferring the production of SKUs to other countries, considering cost reduction, sustainability goals, regulatory affairs, and supply chain policies.

Selected to spearhead the start-up of Ybios, a joint venture of Natura, Centroflora and Orsa Florestal. Delivered a new strategic plan, including business model, new market segments and customer approach. The plan was successfully implemented and the company was acquired by Centroflora in 2011.

Developed start-up structure and go-to-market strategy including business model, product portfolio definition, pricing, sales forecasting, market analysis, and managed day to day operations of the business unit for Brazil and LATAM.

Oversaw the design and implementation of marketing, promotional, and advertising campaigns to enhance brand identity and awareness with emphasis on driving revenues, championing company brands and expanding customer base.

Provided setup and daily operations management of the microbiology laboratory, and Served as a technical coach for internal sales force and distributors.

🎓 Mba In Marketing, Minor In Personnel Management

Bachelor Of Science Degree In Pharmacy And Biochemistry

Ecoliteracy Course In Sustainability