We represent selected wineries from around the world, manage their commercial distribution in many of the most competitive markets,mainly in Europe. We also take care of brand positioning as we help to build long term commercial business with their distributors.

Global Marketing Planning according business strategic goals Lead Generation Strategy. Identify and generate lead contact campaignsSocial Media Strategy (develop brand awareness, generate traffic and cultivate conversion)PR and events

US Commercial plan development and execution. Volume and profitability goals setting.Marketing plan development and in-market execution.PR. Organization and coordination of foreign journalist trips and sales incentive trips.Sales force distributors training @ sales meetings and work-with

Planning and implementation of marketing strategy, establishing the positioning for each wine line by price segment in domestic (Spain) and export markets. Development and implementation of the communication plan and press campaign. Packaging redesign of the top of range line of the MONASTERIO DE SANTA ANA wine family Packaging development of a value-for-money line exclusive for the English market in conjunction with Amphora, British design agency.Development of a customer loyalty program called "Bodega de autor".

Development and execution of the commercial plan (Navarro Correas and San Telmo) together with importers. Volume and profitability goals setting.Responsible for the marketing budget and its implementation adapting the global brand strategy to each market.Price positioning. Rout to market.Analysis of market trends in terms of consumer and competition.Attendance at international fairs to promote and develop new markets.Member of the brand Essence development according to the process called "Diageo Way of Brand Building" and "global wine strategic plan" for Diageo Argentina