Gabriela Fernández

Gabriela Fernández Email and Phone Number

Founder & CEO of Grade A International d/b/a KOSHU @ KOSHU
Gabriela Fernández's Location
New York, New York, United States, United States
Gabriela Fernández's Contact Details

Gabriela Fernández work email

Gabriela Fernández personal email

n/a
About Gabriela Fernández

Experienced Founder with a demonstrated ability to develop new business in the digital marketing and advertising industry specifically influencer strategy on a global level. Manage a roster of top level talent by negotiating their overall brand and providing career growth through collaboration inquiries, content direction, relationship building, and strategic pitching (ie. ambassadorships, product extension, entertainment deals). Skilled in KPI focused project curation and proposal presentation inclusive of casting capabilities for digital campaigns, experiential events, product launches, etc. Timely talent sourcing, negotiations, contracting, and delegation for seamless execution with a well versed team followed by comprehensive reporting. Expert in various Social Media platforms with a consistent pulse on the latest digital developments. Strong advertising and communications professional with a Associate of Arts (A.A.) in Merchandise Product Development and a Bachelors of Science (B.S.) in Business Management from Fashion Institute of Design & Merchandising

Gabriela Fernández's Current Company Details
KOSHU

Koshu

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Founder & CEO of Grade A International d/b/a KOSHU
Gabriela Fernández Work Experience Details
  • Koshu
    Founder Of Grade A International D/B/A
    Koshu Feb 2021 - Present
    Full-service digital talent management agency specializing in influencer marketing and brand strategy.Our ethos is to disrupt the current digital landscape through every creator managed & project secured by encompassing true inclusivity + diversity, all while providing both the talent & brand clientele with Grade A quality of service.Driven by curation through community leaders, digital advertising is proven to be the most effective form of marketing to date. When thought… Show more Full-service digital talent management agency specializing in influencer marketing and brand strategy.Our ethos is to disrupt the current digital landscape through every creator managed & project secured by encompassing true inclusivity + diversity, all while providing both the talent & brand clientele with Grade A quality of service.Driven by curation through community leaders, digital advertising is proven to be the most effective form of marketing to date. When thought provoking story telling is paired with quality creatives, the power to demonstrate a mutually beneficial collaborative partnership aims and delivers changes in consumer behavior.We are built on a foundation of ethics with focuses on sustainability, wellness, activism and intentional messaging from our brand and talent voices. Show less
  • Great Bowery
    Digital Director | Global Strategy & Business Development
    Great Bowery Feb 2020 - Feb 2021
    Greater New York City Area
  • Socialyte.Collective
    Sr. Manager Of Talent Partnerships
    Socialyte.Collective Nov 2015 - Feb 2020
    Greater New York City Area
    Senior Manager of Talent Partnerships: Bespoke role created to encompass the below duties on a team of three. Simultaneously managed top talent and strategically focused on winning new business at a high level capacity.Agent/Talent Manager: Managed a roster of top digital talent by building their overall brand year after year. Provided career growth through weekly touch bases, tracked audience, and revenue numbers for further analysis to set realistic goals. Successfully negotiated all… Show more Senior Manager of Talent Partnerships: Bespoke role created to encompass the below duties on a team of three. Simultaneously managed top talent and strategically focused on winning new business at a high level capacity.Agent/Talent Manager: Managed a roster of top digital talent by building their overall brand year after year. Provided career growth through weekly touch bases, tracked audience, and revenue numbers for further analysis to set realistic goals. Successfully negotiated all collaboration inquiries, content direction, relationship building, and strategic pitching (ie. ambassadorships, product extension, etc.)Brand Partnerships Manager: Skilled in KPI focused project curation and proposal presentation inclusive of casting capabilities for digital campaigns, experiential events, product launches, etc. Timely negotiations, management, and delegation for seamless execution with a well versed team followed by reporting ROI. Both mastering the art of seeking ways to win new business as well as retaining repeat clients across all categories including but not limited to Fashion, Spirits, Travel, Finance, and Beauty. Clients include but not limited to Brand Direct, Agency, Platform, and Media Partners. Show less
  • Gilt Groupe
    Pr/ Merchandising Studio Product Lead
    Gilt Groupe Apr 2012 - Jun 2015
    Greater New York City Area
    Support for the PR team based out of the Creative Studios-Brooklyn Navy Yard. Communicated and interacted with a cross-functional teamincluding our distribution facility, operations, buyers, and creative teams.Received merchandise against sample purchase ordersand communicated discrepancies to buying team when they arose.Tracked assigned samples as they moved through salesprocess to ensure all timelines were met; including sample receiving, photo shoots… Show more Support for the PR team based out of the Creative Studios-Brooklyn Navy Yard. Communicated and interacted with a cross-functional teamincluding our distribution facility, operations, buyers, and creative teams.Received merchandise against sample purchase ordersand communicated discrepancies to buying team when they arose.Tracked assigned samples as they moved through salesprocess to ensure all timelines were met; including sample receiving, photo shoots, retouching, descriptions, and returns to sellable inventory. Show less
  • Press Agents
    Assistant Publicist
    Press Agents Sep 2009 - Feb 2012
    New York, New York
    Fashion attendee for SS12 as correspondent/ journalist for various blogs.Fashion PR and event planning for SS2011-Working closely with designers JulesKim,Lorenzo Martone, and Rachel Antonoff, coordinating VIP events, attending runway shows inside the tents at Lincoln Center, and assisting press agents and their clients with their launch presentations etc.Fashion PR and event planning for SS 2010- attending runway shows inside the tents at Bryant Park, and assisting press agents… Show more Fashion attendee for SS12 as correspondent/ journalist for various blogs.Fashion PR and event planning for SS2011-Working closely with designers JulesKim,Lorenzo Martone, and Rachel Antonoff, coordinating VIP events, attending runway shows inside the tents at Lincoln Center, and assisting press agents and their clients with their launch presentations etc.Fashion PR and event planning for SS 2010- attending runway shows inside the tents at Bryant Park, and assisting press agents with RSVP lists, press kits etc. Show less
  • Examiner.Com
    Downtown Los Angeles Accesories Advisor/ Journalist
    Examiner.Com Jul 2010 - Jan 2012
    Weekly articles pertaining to the latest and greatest in both men's and women's accessories.

Gabriela Fernández Skills

Fashion Blogging Merchandising Public Relations Visual Merchandising Social Media Marketing Social Networking Social Media Illustrator Photoshop Retail Event Planning Apparel Powerpoint Creative Direction Microsoft Excel Microsoft Word Customer Service

Gabriela Fernández Education Details

Frequently Asked Questions about Gabriela Fernández

What company does Gabriela Fernández work for?

Gabriela Fernández works for Koshu

What is Gabriela Fernández's role at the current company?

Gabriela Fernández's current role is Founder & CEO of Grade A International d/b/a KOSHU.

What is Gabriela Fernández's email address?

Gabriela Fernández's email address is ga****@****oshu.co

What schools did Gabriela Fernández attend?

Gabriela Fernández attended Fashion Institute Of Design & Merchandising, Fashion Institute Of Design & Merchandising, Justin-Siena College Preparatory High School.

What skills is Gabriela Fernández known for?

Gabriela Fernández has skills like Fashion, Blogging, Merchandising, Public Relations, Visual Merchandising, Social Media Marketing, Social Networking, Social Media, Illustrator, Photoshop, Retail, Event Planning.

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